Admissions Head

P P SAVANI UNIVERSITY; Surat; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

PPSU University invites a seasoned Head – Admissions to lead the university's admissions and student recruitment strategy for a 15,000+ student strength. You will own the 5,000+ annual admissions target, drive lead generation, counselling, and enrolment, and manage cross-functional teams across marketing, registrar and academics.

The role requires extensive experience in higher education admissions, strong analytical abilities, and proficiency with CRM/ERP systems, dashboards, and MIS to

Qualifications

• 10–15+ years in university/higher education admissions.
• Proven experience in leading large-scale university admissions.

Responsibilities

• Develop and execute the annual admissions strategy aligned with targets.
• Own and drive the 5,000+ annual admission target including lead generation, counselling, conversion and enrolment.
• Lead the admissions funnel from enquiry to enrolment, with data-driven MIS and dashboards.
• Develop geography- and programme-wise recruitment plans to expand student base.
• Monitor admission performance and optimize lead-to-admission conversion.

Skills

Leadership

Admissions management

CRM/ERP

MIS

Lead generation

Education

Master's degree / MBA

Tools

CRM/ERP

MIS

Job description

Position: Head – Admissions

Department: Admissions / Student Recruitment

Reports To: Provost / Vice Chancellor / Senior Management

Location: PPSU University Campus, Kosamba

Experience: 10–15+ years in University/ Higher Education Admissions

Team Size: As per institutional requirements

Role Overview:

The Head – Admissions will be responsible for leading the University's overall admissions and student recruitment strategy for a student strength of 15,000+ students, with a demonstrated ability to achieve 5,000+ annual admissions. The role requires strong expertise in higher education admissions, lead generation, conversion, counselling, institutional partnerships, and data-driven admission management.

Key Responsibilities

• Develop and execute the University's annual admissions strategy aligned with programme-wise and institutional enrolment targets.
• Own and drive the 5,000+ annual admission target, including lead generation, counselling, conversion, and enrolment.
• Lead the complete admissions funnel from enquiry → lead → application → counselling → offer → fee payment → enrolment.
• Develop admission targets by school/college, programme, geography, category, and intake.
• Lead and mentor the admissions, counselling, tele-calling, outreach and admission operations teams.
• Monitor daily/weekly/monthly admission performance through MIS, dashboards and conversion analytics.
• Identify gaps in the admission funnel and implement corrective strategies to improve lead-to-admission and application-to-enrolment conversion.
• Drive admissions through digital campaigns, school/college outreach, education fairs, seminars, career counselling and institutional partnerships in coordination with Marketing.
• Build strong relationships with schools, junior colleges, coaching institutes, corporate organisations, education consultants and other feeder institutions.
• Develop and monitor geography-wise and programme-wise recruitment plans to expand the University's student base.
• Ensure effective utilisation and ROI of admission campaigns and lead-generation channels.
• Work closely with Marketing, Deans, Principals, Finance, Registrar and academic departments to ensure smooth admissions.
• Ensure a seamless and student-friendly admission and onboarding experience.
• Establish admission SOPs, counselling standards, follow-up mechanisms and performance KPIs.
• Ensure compliance with University, regulatory and admission policies.
• Present regular admission forecasts, target achievement reports and strategic recommendations to Senior Management.

Candidate Profile:

The ideal candidate should have:

• 10–15+ years of experience in university/higher education admissions, preferably in a large university with 10,000–15,000+ student strength.
• Proven experience of independently managing large-scale university admissions.
• Demonstrated track record of achieving 5,000+ admissions in a financial/academic year.
• Strong understanding of the complete higher education admission funnel.
• Excellent leadership, team management, negotiation and communication skills.
• Strong analytical and target-oriented approach.
• Experience with CRM/ERP, admission dashboards, digital lead management and MIS.
• Strong network and experience in student recruitment across multiple geographies.
• Ability to work under aggressive admission targets and manage large teams.

Preferred Qualification:

Master's degree / MBA in Marketing, Management, Business Administration, Education or a related field. Experience in higher education admissions will be strongly preferred.