Account Specialist

Intentwise; India; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Opportunity to work with cutting-edge data platforms

Collaborative, learning-oriented environment

Chance to shape analytics strategy for major retail brands

Job summary

A leading retail media analytics firm is seeking an experienced Account Specialist to manage and optimize programmatic campaigns. You will provide strategic insights to help clients maximize performance across Amazon DSP and other channels. The ideal candidate has 2-3 years of experience in programmatic advertising and a strong analytical mindset. Join a fast-growing team dedicated to pushing the limits of e-commerce analytics with cutting-edge data platforms and tools.

Qualifications

• 2–3 years of hands-on experience in Amazon DSP or programmatic advertising.
• Strong understanding of full-funnel marketing and programmatic strategy.
• Experience with audience segmentation and campaign setup.

Responsibilities

• Manage and optimize Amazon DSP campaigns across full-funnel stages.
• Analyze performance data and translate it into actionable insights.
• Deliver clear, insight-driven reports highlighting performance drivers.

Skills

Amazon DSP experience

Programmatic advertising

Audience segmentation

Analytical mindset

Client communication

Excel/Google Sheets proficiency

Education

Bachelor’s degree in Marketing or related field

Tools

Amazon Marketing Cloud

Excel

Google Sheets

Job description

We are looking for a data-driven and analytical Account Specialist to join our team. In this role, you will manage and optimize programmatic campaigns, provide strategic insights, and help clients maximize performance across Amazon DSP and other programmatic channels. You will work with a diverse set of brands from performance-focused advertisers to large enterprises, driving both lower-funnel conversions and upper-funnel growth across on-Amazon and off-Amazon environments.

Roles and Responsibilities

• Manage and optimize Amazon DSP campaigns across full-funnel stages (Awareness, Consideration, Conversion)
• Plan and execute both on-Amazon and off-Amazon campaigns, including traffic to external websites
• Build and refine audience strategies (in-market, contextual, lookalike, retargeting, product targeting)
• Conduct campaign audits and identify optimization opportunities across targeting, creatives, and inventory
• Analyze performance data and translate it into actionable insights and testing strategies
• Monitor and optimize key metrics such as CTR, CPA, ROAS, NTB, reach, and frequency
• Manage budgets, pacing, frequency caps, and day‑parting to improve efficiency and scale
• Leverage Amazon Marketing Cloud (AMC) for audience insights and performance improvement
• Recommend the right creative formats (Display, Video, STV) based on campaign objectives
• Identify growth opportunities, including new features, beta programs, and audience expansion
• Deliver clear, insight‑driven reports highlighting performance drivers and opportunities
• Build strong client relationships by providing strategic recommendations beyond execution
• Collaborate with internal teams (Product, Analytics, Customer Success) to improve outcomes
• Educate clients on DSP capabilities, audience strategy, and measurement frameworks
• Support adoption and effective usage of the Intentwise platform features

Required Skills & Experience

• 2–3 years of hands‑on experience in Amazon DSP or programmatic advertising
• Strong understanding of full‑funnel marketing and programmatic strategy
• Experience with audience segmentation, retargeting, and campaign setup
• Ability to manage both performance and brand awareness campaigns
• Proficiency in Excel / Google Sheets and Microsoft Office
• Strong analytical mindset with the ability to translate data into insights
• Excellent communication skills for client‑facing reporting and presentations
• Highly organized and comfortable managing multiple campaigns in a fast‑paced environment

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field
• Amazon DSP / Advertising certifications preferred
• Experience with Amazon Marketing Cloud (AMC) is highly preferred
• Familiarity with other DSPs or retail media platforms is a plus
• Exposure to Sponsored Ads is advantageous
• Agency or client‑facing experience preferred

Why Join Intentwise?

At Intentwise, we help brands and agencies make sense of the fast‑changing world of retail media. From Amazon to Walmart and beyond, we turn complex data into clear insights and actions. Join our fast‑growing, innovation‑driven team at the forefront of e‑commerce analytics, working with leading global brands and agencies to push the limits of what’s possible with data and AI.

You’ll get?

• The opportunity to work with cutting‑edge data platforms and AI tools
• A collaborative, learning‑oriented environment
• The chance to shape analytics strategy for some of the biggest names in retail media.