Account Manager - Programmatic

Merkle; Chennai; On-site; INR 781,000 - 1,339,000; Full time

Job summary

Paragon in Chennai is seeking a programmatic advertising specialist to implement and execute display campaigns in line with client strategy, aiming to maintain and exceed performance targets.

You will assist in campaign setup across platforms, manage ad tags and tracking, collaborate with senior team members, and pull performance reports to drive optimization. The role requires 3–6 years of relevant experience and a willingness to learn new technologies.

Qualifications

• 3 to 6 years in campaign management in online media marketing
• Knowledge of DSPs (TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (CM360, Flashtalking)
• Willingness to learn new technologies and platforms as required
• Basic understanding of pixel and pixel management
• Open to working with any Ad Tech tool including in-house DSPs

Responsibilities

• Assist in campaign setup, amendments, and creative checks for programmatic campaigns across platforms
• Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement
• Collaborate with senior team members to meet client objectives
• Pull reports from multiple platforms and analyze campaign performance reports

Skills

Campaign management

Video advertising

Analytical skills

Communication

Adaptability

Tools

TTD

DV360

Xandr

Google Ad Manager

CM360

Flashtalking

Job description

Job Description

The purpose of this role is to implement and execute Display campaigns, in line with the agreed strategy, to maintain, develop and exceed client performancetargets.

Key Responsibilities

• Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms.
• Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
• Work closely with senior team members to meet client's objectives.
• Pull reports from multiple platforms, analyze and update them on campaign performance reports.

Requirements – Must Have

• 3 to 6 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
• Understanding and knowledge of DSPs(e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (e.g. CM360, Flashtalking).
• Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required.
• Basic understanding of pixel and pixel management.
• Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.

Requirements – Good to Have

• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required.
• Experience in an analytical, results-oriented environment with external customer interaction.
• Attention to detail and a sense of accountability is required.

Platform Experience – Must Have

• 3 to 6 yrs. of experience working on these platforms like TTD as primary & DV360 for end-to-end campaign processes.

Additional Information

• Works as a member of the team and cross-functional teams
• Ability to lead/own internal & vendor meetings and communication.
• Have an aptitude for basic mathematical concepts
• Possess excellent verbal and written communication skills
• Ability to prioritize tasks and meet all deadlines while producing quality.
• Ability to aggregate and communicate data to support recommendations
• Ability to follow through on assigned tasks with minimal supervision
• Passion and curiosity for media, brands & digital activation
• Flexible to work across different time zones/shifts (including night shift)

Location

DGS India - Chennai - Anna Nagar Tyche Towers

Brand

Paragon

Time Type

Full time

Contract Type

Permanent