Account Manager - Paid Social

Dentsu Global Services; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dentsu Global Services is seeking an experienced Paid Social Account Manager (L30) to independently manage end-to-end paid social campaigns for Paragon. You will drive strategy, execution and performance across multiple platforms from Chennai, India.

The role demands strong analytical skills, client management, and collaboration with cross-functional teams to deliver measurable ROAS and CPC improvements.

Qualifications

• 4–9 years hands-on experience in paid social media advertising.
• Proficient in Meta Ads Manager and at least one other paid social platform.
• Experience from planning to reporting.
• Strong understanding of targeting, bidding, and budgets.
• Experience with tracking tools: Meta Pixel, Conversion API, GA, CM360.

Responsibilities

• Plan, launch and manage end-to-end paid social campaigns.
• Develop audience, platform, creative and budget strategies.
• Manage campaigns across platforms like Meta, LinkedIn, TikTok, Snapchat, Pinterest, X.
• Monitor performance and optimise budgets, bids, audiences, placements and creatives.
• Prepare campaign reports, reviews and client presentations.

Skills

Paid social advertising

Campaign management

Analytics

Client management

MS Excel/Sheets

Presentation skills

Tools

Meta Ads Manager

Google Analytics

Campaign Manager 360

Meta Pixel

Conversion API

Job description

Job Description:

Job Description – Account Manager, Paid Social (L30)

Experience:

4–9 years

Department:

Digital Media / Performance Marketing

Role Level:

L30 – Account Manager

Role Overview

We are looking for an experienced Paid Social Account Manager to independently manage end-to-end paid social campaigns across multiple platforms. The role requires strong expertise in campaign strategy, execution, optimisation, reporting and client/stakeholder management.

Key Responsibilities

• Plan, launch and manage end-to-end paid social campaigns aligned with client objectives and KPIs.
• Develop audience, platform, creative and budget strategies across the campaign lifecycle.
• Manage campaigns across platforms such as Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, Pinterest Ads and X Ads.
• Perform audience research and build prospecting, retargeting and lookalike audience strategies.
• Monitor campaign performance and optimise budgets, bids, audiences, placements and creatives.
• Track and improve key metrics, including ROAS, CPA, CPL, CTR, CPC and conversion rate.
• Analyse performance data and provide actionable insights and recommendations.
• Prepare campaign reports, performance reviews and client presentations.
• Manage campaign pacing and ensure effective utilisation of media budgets.
• Collaborate with creative, analytics, strategy and account management teams.
• Work closely with clients and internal stakeholders to understand requirements and provide regular campaign updates.
• Identify performance issues and implement corrective actions promptly.
• Ensure campaign setup, tracking, naming conventions and reporting follow quality standards.
• Support and guide junior team members while reviewing their campaign execution.
• Stay updated on platform developments, privacy changes, measurement solutions and emerging paid social trends.

Required Skills And Experience

• 4–9 years of hands-on experience in paid social media advertising.
• Strong expertise in Meta Ads Manager and at least one additional paid social platform.
• Proven experience managing campaigns from planning and setup through optimisation and reporting.
• Sound understanding of campaign objectives, audience targeting, bidding strategies and budget management.
• Experience with tracking and measurement tools such as Meta Pixel, Conversion API, Google Analytics and Campaign Manager 360.
• Strong analytical skills with the ability to translate campaign data into meaningful business insights.
• Proficiency in Excel or Google Sheets and presentation tools.
• Experience managing multiple campaigns, accounts and stakeholders simultaneously.
• Strong communication, presentation and client-management skills.
• Experience mentoring or reviewing the work of junior team members.

Preferred Qualifications

• Experience working in a digital media agency or managing large-scale client accounts.
• Knowledge of e-commerce, lead-generation and brand-awareness campaigns.
• Familiarity with social commerce, automation and AI-driven campaign optimisation.
• Relevant platform certifications would be an advantage.

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent#DGS