Digital Marketing Account Manager

Umanist NA; Gurugram District; On-site; INR 5,000,000 - 20,000,000; Full time

Job summary

A dynamic digital marketing agency is seeking an experienced Account Manager in Gurugram. You will be the main contact for key clients, overseeing their performance through effective paid media strategies. Responsibilities include optimizing ad campaigns, leading performance reviews, and collaborating with execution teams. Ideal candidates should have 4-7 years in performance marketing with a proven track record of managing substantial ad spends. The role demands strong communication skills and flexibility to meet client needs.

Qualifications

• 4–7 years of agency‑side performance marketing experience.
• Experience managing ₹50L–₹2Cr+ monthly ad spends.
• Ownership of CAC, ROAS, and payback targets.
• Strong full‑funnel expertise.
• Job stability - minimum 1.5 years in a single organization.

Responsibilities

• Act as the primary point of contact for key clients.
• Monitor and optimize performance across paid platforms.
• Lead weekly performance review calls with clients.
• Partner with the Senior Ads Strategist to design scaling roadmaps.
• Ensure seamless daily campaign operations.

Skills

Client communication skills

Data analysis

Performance marketing

Strategy development

Leadership

Education

Strong educational background

Tools

Google Ads

Meta Ads

Looker Studio

Supermetrics

Slack

Asana

ClickUp

Job description

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This range is provided by Umanist NA. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Account Manager – Paid Media

As an Account Manager – Paid Media, you will act as the primary growth partner for key clients, owning their performance outcomes through data‑driven and scalable paid media strategies. You will collaborate closely with the Senior Ads Strategist and internal execution teams to drive predictable growth, ensure operational excellence, and maintain high‑trust client relationships.

Key Responsibilities

Client Strategy & Communication

• Serve as the primary point of contact for founders, CMOs, and senior marketing stakeholders.
• Lead weekly performance review calls, translating complex data into clear insights and actionable recommendations.
• Proactively align media strategy, growth forecasts, and expectations with overarching business goals.
• Own client P&L for ad investments, balancing scale, efficiency, and long‑term sustainability.

Performance Management & Reporting

• Monitor and optimize performance across Meta, Google, YouTube, LinkedIn, and other paid platforms.
• Track and analyze key metrics including CAC, ROAS, CTR, CVR, and payback period.
• Identify performance bottlenecks and recommend data‑backed optimizations.
• Build and present performance reports with clarity, confidence, and impact.

Scaling & Strategic Planning

• Partner with the Senior Ads Strategist to design and execute scaling roadmaps.
• Recommend budget allocation, funnel mix, and audience expansion strategies.
• Audit creatives and landing pages to guide sustainable growth decisions.
• Propose new platform tests, automation initiatives, or optimization frameworks.

Execution Oversight & Team Coordination

• Ensure seamless daily campaign operations including launches, optimizations, and reporting.
• Act as the bridge between clients and execution teams, converting strategy into clear action plans.
• Track task progress and ensure high‑quality deliverables before client submission.
• Mentor junior team members on campaign management, creative feedback, and communication best practices.

Process & Systems Building

• Develop SOPs, playbooks, and templates for reporting, audits, and performance reviews.
• Maintain data hygiene, documentation standards, and workflow consistency across accounts.
• Contribute to dashboarding and automation initiatives to improve efficiency and scalability.

Ideal Candidate Profile

Must‑Haves

• 4–7 years of agency‑side performance marketing experience with hands‑on management of Meta and Google Ads.
• Proven experience managing ₹50L–₹2Cr+ monthly ad spends across complex client accounts.
• Direct ownership of CAC, ROAS, and payback targets with end‑to‑end accountability.
• Strong full‑funnel expertise including scaling roadmaps, budget allocation, and creative/L‑P audits.
• Exceptional client communication skills with confidence in Founder/CMO‑level discussions.
• Job stability is mandatory (minimum 1.5 years in a single organization).
• No career gaps.
• Strong educational background preferred.
• Availability to work flexibly, including weekends when required.

Freelancing Criteria

• Freelancing experience must be less than 1 year and not within the last 2 years.

Strict No‑Nos (Non‑Negotiable)

• Candidates with organizations with a public history of toxic work culture.
• Candidates with real estate domain experience.
• Freelancing experience exceeding 1 year.
• Candidates from large outsourcing‑focused agencies.
• Candidates from very large or non‑performance‑focused agencies.

Nice‑to‑Haves

• Exposure to AI‑driven or automation tools for optimization and reporting.
• Experience across D2C, SaaS, or Healthcare verticals.
• Familiarity with tools such as Looker Studio, Supermetrics, Slack, Asana, or ClickUp.
• Any performance marketing agency with 100–700 employees.

Location & Hiring Process

• Gurugram‑based candidates only (outstation candidates require strong justification).
• Final interview round will be in‑person.
• Hiring process includes 4–5 rounds, with at least one in‑office round and one assignment.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Sales and Business Development
• IT Services and IT Consulting

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