Account Manager - Digital

LWYD Interactive; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

LWYD Interactive is seeking a Social Media Manager to lead our social presence, craft storytelling, and drive engagement across platforms.

You will develop strategies, manage content, analyze performance, collaborate with marketing, and stay ahead of trends.

Ideal candidates have 2-3 years on medium/large brands, a marketing degree, and a passion for storytelling.

Qualifications

• 2-3 years of experience working on medium or large brands.
• Proven work experience as a Social Media Manager or similar role with a strong portfolio.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
• Deep understanding of various social media platforms and best practices for content creation, engagement, and growth.
• Proficiency in social media management tools and analytics to measure performance.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Creative thinker with a keen eye for visual aesthetics and storytelling.
• Up-to-date knowledge of current trends, tools, and innovations in social media marketing.
• Familiarity with the alcoholic beverage industry or a passion for spirits is a plus.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand objectives to increase awareness, engagement, and website traffic.
• Create and curate compelling content for Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Manage and maintain social media accounts with consistent brand voice and visual identity.
• Lead planning, execution, and optimization of social media projects from start to finish.
• Develop detailed project timelines, budgets, and milestones to ensure on-time delivery.
• Provide regular updates and reports on project progress and adjustments.
• Monitor and analyze performance metrics, generate reports, and derive insights.
• Maintain a project timeline with milestones for each campaign phase.
• Engage with online communities by responding to comments and messages promptly and professionally.
• Collaborate with cross-functional teams to align social media with broader marketing initiatives.
• Stay updated with trends and identify opportunities for growth and engagement.
• Research influencers and partners to foster collaborations and amplify brand presence.
• Monitor industry conversations and competitor activities to inform strategy.
• Ensure compliance with relevant legal and regulatory requirements pertaining to social media.

Skills

Social media strategy

Content creation

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Social media management tools

Analytics platforms

Job description

We are seeking a talented Social Media Manager to join our dynamic marketing team. As a Social Media Manager, you will be responsible for developing and executing our social media strategies, managing our online presence, and driving engagement across various social media platforms. This role requires a creative and strategic thinker with a deep understanding of social media trends and best practices. The successful candidate will have a passion for storytelling and possess excellent communication and analytical skills.

Responsibilities:

• Develop and implement comprehensive social media strategies aligned with our brand objectives to increase brand awareness, engagement, and drive website traffic.
• Create and curate compelling and shareable content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Manage and maintain our social media accounts, ensuring consistent brand voice and visual identity across all channels.
• Lead the planning, execution, and optimization of social media projects from start to finish.
• Develop detailed project timelines, budgets, and milestones to ensure projects are completed on time and within scope.
• Provide regular updates and reports to stakeholders on project progress, key deliverables, and any adjustments to the plan.
• Monitor and analyze social media performance metrics, generate reports, and provide insights to optimize strategies and campaigns.
• Develop and maintain a project timeline with clear milestones and deadlines for each phase of the campaign.
• Engage with our online community by responding to comments, messages, and inquiries promptly and in a professional manner.
• Collaborate with cross-functional teams to align social media efforts with broader marketing initiatives, product launches, and campaigns.
• Stay up-to-date with social media trends, emerging platforms, and industry best practices, and proactively identify new opportunities for growth and engagement.
• Research and identify key influencers, partners, and communities to foster strategic collaborations and amplify our brand presence.
• Monitor industry conversations and competitor activities to inform our social media strategies and identify areas for differentiation.
• Stay informed about relevant legal and regulatory requirements pertaining to social media, ensuring compliance in all activities.

Qualifications:

• 2-3 years experience working on medium or large brands only.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful social media campaigns.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
• Deep understanding of various social media platforms, their respective strengths, and best practices for content creation, engagement, and growth.
• Proficiency in social media management tools and analytics platforms to measure and track performance.
• Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Creative thinker with a keen eye for visual aesthetics and storytelling.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Up-to-date knowledge of current trends, tools, and innovations in social media marketing.
• Familiarity with the alcoholic beverage industry or a passion for spirits is a plus.

If you are a self-driven and passionate social media enthusiast who thrives in a fast-paced environment, we would love to hear from you. Join our team and play a pivotal role in shaping our brand's digital presence and engagement across social media platforms.