Account Executive- Digital Media

Digital encyclopedia; Mumbai City; On-site; INR 600,000 - 800,000; Full time

Job summary

A leading company is seeking a Media Account Executive to enhance visibility and brand positioning for Fortune 500 clients. The role involves developing marketing strategies, managing client relationships, and executing media relations initiatives. Ideal candidates will have strong communication skills and a proactive approach to problem-solving.

Qualifications

• 3-5 years of relevant experience.
• Strong client management and media relations skills.

Responsibilities

• Support the development and execution of marketing and communication strategy.
• Build trusted relationships with clients for PR and media initiatives.
• Cultivate relationships with traditional and digital media.

Skills

Problem Solving

Client Management

Media Relations

Communication

Interpersonal Skills

Negotiation

Detail-oriented

Self-starter

Job description

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Searching for the Brave Minds for Fortune 500 Clients ......

● 3-5 years of relevant experience

● A proactive, problem-solving attitude with an eagerness to contribute to organizational growth

● Strong client management and media relations skills, with a proven ability to deliver results

● Excellent communication, interpersonal, and negotiation skills

● Detail-oriented and able to prioritize

● Self-starter and able to work efficiently under pressure

What Would Be Nice to Have

● Proven experience with concept development

Key Responsibilities :

New Business & ON PURPOSE Media and Marketing (50%)

● Support the development and execution of ON PURPOSE’s marketing and communication strategy to enhance visibility and brand positioning

● Collaborate on ON PURPOSE’s marketing initiatives, including content creation and dissemination for thought-leadership articles, press releases, and media outreach

● Contribute to research, ideation, and preparation of proposals for new business

● Actively participate in business development pitches and strengthen presentation and storytelling skills

Client Servicing & Media Relations (50%)

Client Management (25%)

● Build trusted relationships with clients, becoming their go-to partner for PR and media-related initiatives

● Develop monthly and quarterly PR plans tailored to client business objectives, demonstrating an in-depth understanding of their industry and competitive landscape

● Anticipate and resolve client challenges proactively, ensuring high levels of satisfaction and retention

● Plan, manage, and execute client events such as press conferences, media briefings, and regional/national interactions

● Prepare high-quality documents, including client review reports

Media Relations (25%)

● Cultivate strong relationships with traditional and digital media to secure impactful coverage for clients

● Actively pitch client stories to the media, ensuring alignment with client goals and audience interests

● Monitor and analyze evolving media trends, sharing relevant insights and intelligence with clients

● Provide ongoing reporting and measurement for campaigns, highlighting achievements and areas for improvement

Time Allocation

● New Business & ON PURPOSE Marketing: 50%

● Client Servicing & Media Relations: 50%

Seniority level

• Mid-Senior level

Employment type

• Full-time

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