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Zohorecruit; Siliguri; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Zohorecruit is seeking a Director – Admissions to lead the Admissions, Marketing, and Outbound teams, driving enrollment growth with inbound and outbound strategies. The role requires hands-on experience with paid campaigns and strong leadership to execute high-impact digital and on-ground initiatives through teams.

The ideal candidate has 10+ years in Sales and marketing roles, with 3–4 years in leadership, and prior experience in education marketing is a strong advantage.

Qualifications

• Bachelor’s degree (Master’s preferred) in Business Administration, Management, or related field.
• 10+ years of experience in Sales, digital/growth marketing, field marketing, or related roles, with at least 3-4 years in a leadership capacity.
• Experience in the education industry is a strong advantage.
• Proven hands-on experience in paid campaigns and lead generation.
• Strong expertise in inbound and outbound admission strategies.
• Experience managing cross-functional teams and achieving admission targets.

Responsibilities

• Own and deliver admission targets and enrollment growth across programs.
• Design and implement inbound strategies (performance marketing, digital campaigns, CRM nurturing).
• Drive outbound strategies through school visits, counselor outreach, call campaigns, events, contests, and workshops.
• Personally oversee and optimize paid digital campaigns (Google, Meta, etc.) to improve lead quality and conversions.
• Lead admissions, marketing, and corporate relations teams with clear KPIs and accountability.
• Develop strategic initiatives to convert leads into confirmed admissions.
• Ensure seamless coordination between inbound and outbound teams for optimal lead follow-up and conversion.
• Establish cadences and performance benchmarks for inbound and outbound operations.
• Track and continuously optimize funnel performance across all channels.

Skills

Leadership experience

Sales and marketing

Paid campaigns

Inbound marketing

Outbound marketing

Lead generation

Education industry experience

Education

Bachelor’s degree in Business Administration / Management or related field

Master’s degree preferred

Job description

Bachelor’s degree (Master’s preferred) in Business Administration, Management, or related field.

Job Description

Job Description:

The Director – Admissions will lead the Admission Team (Councellors) , Marketing, and Outbound Team teams with full responsibility for driving admission growth through inbound and outbound strategies. The role requires hands‑on experience with paid campaigns, strong leadership capability, and the ability to execute high‑impact digital and on‑ground initiatives through teams.

Key Responsibilities

• Own and deliver admission targets and enrollment growth across programs.
• Design and implement inbound strategies (performance marketing, digital campaigns, CRM nurturing).
• Drive outbound strategies through school visits, counselor outreach, call campaigns, events, contests, and workshops.
• Personally oversee and optimize paid digital campaigns (Google, Meta, etc.) to improve lead quality and conversions.
• Lead admissions, marketing, and corporate relations teams with clear KPIs and accountability.
• Develop strategic initiatives to convert leads into confirmed admissions.
• Ensure seamless coordination between inbound and outbound teams for optimal lead follow-up and conversion.
• Establish cadences and performance benchmarks for inbound and outbound operations.
• Track and continuously optimize funnel performance across all channels.

Required Skills and Qualifications

• Bachelor’s degree (Master’s preferred) in Business Administration, Management, or related field.
• 10+ years of experience in Sales, digital/growth marketing, field marketing, or related roles, with at least 3-4 years in a leadership capacity.
• Experience in the education industry is a strong advantage.
• Proven hands‑on experience in paid campaigns and lead generation.
• Strong expertise in inbound and outbound admission strategies.
• Experience managing cross‑functional teams and achieving admission targets.

Skill set

Bachelor’s degree (Master’s preferred) in Business Administration, Management, or related field.10+ years of experience in Sales, digital/growth marketing, field marketing, or related roles, with at least 3-4 years in a leadership capacity. Experience in the education industry is a strong advantage.Proven hands‑on experience in paid campaigns and lead generation.Strong expertise in inbound and outbound admission strategies.Experience managing cross‑functional teams and achieving admission targets.