Director - Admission

Inspiria Knowledge Campus; Siliguri; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

A leading educational institution based in Siliguri, India, is seeking a Director – Admissions to drive growth through innovative inbound and outbound strategies. The ideal candidate should possess a Bachelor's degree (Master's preferred) and at least 10 years of experience in Sales and digital marketing, including 3-4 years in leadership roles. Strong hands-on experience with paid campaigns and lead generation is crucial. This position plays a key role in overseeing admissions and marketing initiatives to achieve enrollment targets.

Qualifications

• Bachelor’s degree (Master’s preferred) in Business Administration, Management, or related field.
• 10+ years of experience in Sales, digital/growth marketing, field marketing, or related roles.
• 3-4 years in a leadership capacity with strong leadership capability.
• Experience in the education industry is a strong advantage.
• Proven hands-on experience in paid campaigns and lead generation.

Responsibilities

• Own and deliver admission targets and enrollment growth across programs.
• Design and implement inbound strategies through digital campaigns.
• Drive outbound strategies through school visits and outreach.
• Optimize paid digital campaigns to improve lead quality.
• Lead admissions, marketing, and corporate relations teams.

Skills

Sales experience

Digital marketing

Lead generation

Team leadership

Performance marketing

Education

Bachelor's degree in Business Administration

Master's degree in Business Administration

Job description

Bachelor’s degree (Master’s preferred) in Business Administration, Management, or related field.

Job Description

The Director – Admissions will lead the Admission Team (Counsellors), Marketing, and Outbound Team with full responsibility for driving admission growth through inbound and outbound strategies. The role requires hands‑on experience with paid campaigns, strong leadership capability, and the ability to execute high‑impact digital and on‑ground initiatives through teams.

Key Responsibilities

• Own and deliver admission targets and enrollment growth across programs.
• Design and implement inbound strategies (performance marketing, digital campaigns, CRM nurturing).
• Drive outbound strategies through school visits, counselor outreach, call campaigns, events, contests, and workshops.
• Personally oversee and optimize paid digital campaigns (Google, Meta, etc.) to improve lead quality and conversions.
• Lead admissions, marketing, and corporate relations teams with clear KPIs and accountability.
• Develop strategic initiatives to convert leads into confirmed admissions.
• Ensure seamless coordination between inbound and outbound teams for optimal lead follow‑up and conversion.
• Establish cadences and performance benchmarks for inbound and outbound operations.
• Track and continuously optimize funnel performance across all channels.

Required Skills and Qualifications

• Bachelor’s degree (Master’s preferred) in Business Administration, Management, or related field.
• 10+ years of experience in Sales, digital/growth marketing, field marketing, or related roles, with at least 3-4 years in a leadership capacity.
• Experience in the education industry is a strong advantage.
• Proven hands‑on experience in paid campaigns and lead generation.
• Strong expertise in inbound and outbound admission strategies.
• Experience managing cross‑functional teams and achieving admission targets.

Skill set

Bachelor’s degree (Master’s preferred) in Business Administration, Management, or related field. 10+ years of experience in Sales, digital/growth marketing, field marketing, or related roles, with at least 3-4 years in a leadership capacity. Experience in the education industry is a strong advantage. Proven hands‑on experience in paid campaigns and lead generation. Strong expertise in inbound and outbound admission strategies. Experience managing cross‑functional teams and achieving admission targets.