1985212-Lead Assistant Manager

EXL; Ahmedabad District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

EXL is seeking a Marketing Analytics professional to manage and optimize the Marketo platform for a major US BFSI client. You will ensure data integrity, manage users and workflows, and drive automation across campaigns.

The role requires proficiency in Adobe Marketo, Salesforce and related Adobe tools, with strong communication skills and a proactive, problem-solving mindset in a fast-paced global environment.

Qualifications

• Proficiency with Marketo platform and CRM integration.
• Experience with analytics-driven marketing optimization.
• Strong technical aptitude with APIs and data management.
• Excellent written and verbal communication in a global environment.

Responsibilities

• Platform Management: oversee Marketo instance and data integrity.
• Training and Support: train marketing team on Marketo usage.
• Process Improvement: implement new Marketo features and automation.
• Documentation: maintain up-to-date Marketo procedures.
• Adhere to project deliverables and controls.
• Communicate clearly with cross-functional teams.

Skills

Communication skills

Analytical mindset

Attention to detail

Problem-solving

Initiative

Cross-cultural collaboration

Education

Bachelor’s/Master’s in Computer Science, Mathematics or Statistics

Tools

Marketo

Salesforce

Adobe Marketo

Adobe Target

Adobe Experience Manager

Job description

EXL Decision Analytics EXL (NASDAQ:EXLS) is a leading operations management and analytics company that helps businesses enhance growth and profitability in the face of relentless competition and continuous disruption. Using our proprietary, award-winning Business EXLerator Framework™, which integrates analytics, automation, benchmarking, BPO, consulting, industry best practices and technology platforms, we look deeper to help companies improve global operations, enhance data-driven insights, increase customer satisfaction, and manage risk and compliance. EXL serves the insurance, healthcare, banking and financial services, utilities, travel, transportation and logistics industries. Headquartered in New York, New York, EXL has more than 24,000 professionals in locations throughout the United States, Europe, Asia (primarily India and Philippines), Latin America, Australia and South Africa. EXL Analytics provides data-driven, action-oriented solutions to business problems through statistical data mining, cutting edge analytics techniques and a consultative approach. Leveraging proprietary methodology and best-of-breed technology, EXL Analytics takes an industry-specific approach to transform our clients’ decision making and embed analytics more deeply into their business processes. Our global footprint of nearly 2,000 data scientists and analysts assist client organizations with complex risk minimization methods, advanced marketing, pricing and CRM strategies, internal cost analysis, and cost and resource optimization within the organization. EXL Analytics serves the insurance, healthcare, banking, capital markets, utilities, retail and e-commerce, travel, transportation and logistics industries. Please visit www.exlservice.com for more information about EXL Analytics.

Role Overview

The person will be a part of the marketing execution and analytics team for major US BFSI client Responsible for the strategic implementation and optimization of the Marketo platform to drive marketing efficiency and effectiveness. Assist in learning and development of new team members Identify and participate in continuous improvement initiatives

Key Responsibilities

• Platform Management:
• Overseeing the overall Marketo instance, ensuring optimal performance and data integrity.
• Managing user access, permissions, and roles. Configuring and maintaining Marketo settings, workflows, and integrations.
• Training and Support:
• Providing training and support to marketing team members on Marketo usage.
• Acting as a knowledge base for Marketo best practices.
• Process Improvement:
• Identifying opportunities to improve marketing processes and automation. Implementing new Marketo features and functionalities.
• Documentation: Maintaining clear and up-to-date documentation for Marketo processes and procedures.
• Adhere to project deliverables and controls
• Excellent written and verbal communication skills

Candidate Profile

Bachelor’s/master’s degree in computer science, mathematics, statistics 4-8 years’ experience using Adobe Marketo Proficiency in CRM systems (e.g., Salesforce) and integration with Marketo. Experience in Adobe technology stack (Adobe Marketo, Adobe Target, Adobe Experience Manager) Strong technical aptitude: Understanding of database structures, APIs, and data management. Attention to detail: Ensuring accuracy in data management and configuration. Problem-solving skills: Ability to diagnose and resolve platform issues. Ability to take initiative, quick learner and innovative Outstanding written and verbal communication skills Able to work in fast pace continuously evolving environment and ready to take up uphill challenges Is able to understand cross cultural differences and can work with clients across the globe History with FinServ, Healthcare, Risk verticals

What we offer

EXL Analytics offers an exciting, fast paced and innovative environment, which brings together a group of sharp and entrepreneurial professionals who are eager to influence business decisions. From your very first day, you get an opportunity to work closely with highly experienced, world class analytics consultants. You can expect to learn many aspects of businesses that our clients engage in. You will also learn effective teamwork and time-management skills - key aspects for personal and professional growth Analytics requires different skill sets at different levels within the organization. At EXL Analytics, we invest heavily in training you in all aspects of analytics as well as in leading analytical tools and techniques. We provide guidance/ coaching to every employee through our mentoring program wherein every junior level employee is assigned a senior level professional as advisors. Sky is the limit for our team members. The unique experiences gathered at EXL Analytics sets the stage for further growth and development in our company and beyond.