1. Parent Relationship Officer/Admission Counsellor

Shri Educare Limited; Gurugram District; On-site; INR 300,000 - 500,000; Full time

Job summary

A reputable educational institution located in Gurugram is seeking energetic professionals for an Admission Counsellor role. The position focuses on facilitating the admission process, maintaining student records, and executing marketing activities. Candidates should have 2-8 years of experience, preferably in a similar role within a school. A graduate or post-graduate qualification is required, along with strong customer service skills and a basic understanding of marketing.

Qualifications

• 2 to 8 years of experience, preferably in a school setting as an Admission Counsellor.
• Basic knowledge of marketing and digital marketing elements.
• Strong communication, customer service, and marketing aptitude.

Responsibilities

• Facilitate the admission process for prospective parents.
• Maintain records of students’ data, registrations, and withdrawals.
• Organize school activities/events and share updates with parents.
• Plan and execute marketing activities to reach prospective parents.

Skills

Customer service skills

Motivated and goal-oriented

Basic computer knowledge

Understanding of marketing

Target-driven

Education

Graduate or Post Graduate

Job description

Overview

The Pratha Pre-school, Sector 31, Gurugram invites smart, energetic and creative professionals to be a part of its family. We are looking for someone who can initiate, develop and be a part of our quest for excellence in holistic education. The role primarily focuses on the following:

Responsibilities

Facilitating Admission Process

• To facilitate the entire admission process for prospective parents & address queries of prospective and existing parents.
• To arrange for parents’ orientation with the concerned authorities.
• To facilitate the withdrawal process.

Record Keeping

• To keep a track record of the appointments of prospective parents with the Principal and to also maintain a record of students’ data, registration, admissions, and withdrawals.
• To maintain a record on the follow ups / walk-ins received and sharing with the management & marketing teams.
• To maintain records / leads generated from advertisement responses.

Informational/Event Support

• To be updated with all school activities / events for sharing of the same with prospective parents.
• To ensure timely notices / circulars related to admissions and withdrawals are sent to all parents.
• To maintain all school related required information to be shared with prospective parents as one point of contact.
• To collaborate with the concerned coordinators to organize presentations, information sessions etc.

Marketing Activities

• Planning various marketing activities to obtain visibility for the school & reach out to prospective parents (via emails & cold calls).
• Looking after the social media initiatives to reach the target audience through appropriate channels (Facebook, Instagram, etc.). Ensuring that the school’s communication/ channels/social media platforms are updated regularly.
• Working closely with the digital agency to plan out the monthly marketing calendar on creatives and collaterals.
• Preparing MIS on the walk-ins to conversions; admission v/s budgets etc.
• Visiting pre-schools in the area to gain visibility and obtain data on prospective parents & exploring opportunities for tie ups.
• Establish contact with industries / MNCs in the region to gain visibility for the school and reach out to prospective parents.
• Making competitor visits to gain a better understanding on the competitor offerings, pricing and USPs.

Experience: 2 to 8 years. Preference to be given for the candidates who have earlier worked as an Admission Counsellor in a school of repute, preferably a pre-school.

Qualification: Graduate or Post Graduate

Key Skills

• Basic knowledge of computer and internet.
• Highly Motivated and goal oriented.
• Candidate with good customer service skills would be preferred.
• Prior experience in customer service industry will be an added advantage.
• Understanding of marketing elements (including digital marketing) & market research methods will be an added advantage.
• Readiness for work in a fast passed target-based role.