Wedding & Events Sales Executive

Neville Park Hotels; Portlaoise; On-site; EUR 35,000 - 55,000; Full time

Benefits offered by this job

Competitive salary

Staff discounts

Career development opportunities

Dynamic working environment

Job summary

Midlands Park Hotel is seeking a proactive Wedding & Events Sales Executive to drive wedding and event revenue in the Midlands region. You will proactively generate enquiries, convert leads into bookings, and deliver outstanding service across the client journey.

The role covers wedding, conference, banquet and special events, building relationships with clients, planners and local businesses, and coordinating with internal teams to ensure flawless event delivery.

Qualifications

• Previous experience in sales or events within hospitality.
• Excellent communication and interpersonal skills.
• Strong organisation and ability to manage multiple events.
• Proven ability to convert enquiries into bookings and meet targets.

Responsibilities

• Manage wedding and event enquiries professionally and promptly.
• Convert enquiries into confirmed bookings and follow up to secure sales.
• Conduct site inspections and showcase hotel facilities to clients.
• Coordinate with operations to ensure seamless event delivery and accurate recording.
• Prepare bespoke proposals, quotations and contracts for clients.
• Maintain CRM records, process deposits, payments and contracts.
• Promote wedding and event offerings through marketing channels and events.
• Deliver exceptional customer service and act as brand ambassador for Midlands Park Hotel.

Skills

Sales experience

Hospitality industry knowledge

Weddings & events

Customer service

Communication skills

Organisation & time management

Relationship building

Attention to detail

Microsoft Office

Evenings & weekends flexibility

Tools

CRM systems

Booking software

Job description

Title: Wedding & Events Sales Executive
Department: Sales & Marketing
Reports To: Director of Sales / Business Development Manager

Job Purpose

The Wedding & Events Sales Executive is responsible for driving wedding and event revenue for Midlands Park Hotel by proactively generating enquiries, converting leads into confirmed bookings, and delivering exceptional customer service throughout the client journey. The role involves promoting the hotel's wedding, conference, banquet, and special event facilities while building strong relationships with clients, suppliers, and local businesses.

Key Responsibilities

Sales & Business Development

• Manage all wedding and event enquiries in a professional and timely manner.
• Convert enquiries into confirmed bookings through proactive sales techniques and effective follow-up.
• Achieve and exceed monthly and annual sales targets.
• Conduct site inspections and showcase the hotel's facilities to prospective clients.
• Develop and maintain relationships with wedding planners, event organisers, local businesses, and communitygroups.
• Identify new business opportunities to increase wedding and event revenue.
• Attend wedding fairs, exhibitions, networking events, and promotional activities as required.

Wedding Coordination & Client Management

• Meet with wedding couples and event clients to understand their requirements and expectations.
• Prepare bespoke event proposals, quotations, and contracts.
• Guide clients through the planning process from initial enquiry to event completion.
• Coordinate with operational departments to ensure seamless event delivery.
• Maintain regular communication with clients, providing updates and assistance throughout the planning stages.
• Ensure all event details are accurately recorded and communicated to relevant departments.

Event Planning & Administration

• Manage the hotel's wedding and event diary, ensuring accurate booking information.
• Prepare function sheets, event orders, and operational documentation.
• Maintain CRM systems and sales records, ensuring data accuracy.
• Process deposits, payments, and contract documentation in line with hotel procedures.
• Produce regular sales reports and activity updates for management.

Marketing & Promotion

• Assist in promoting the hotel's wedding and event offerings through social media, email marketing, and digital platforms.
• Work with the marketing team to create campaigns that generate new enquiries.
• Support the organisation and delivery of hotel showcase events and wedding fairs.
• Monitor market trends and competitor activity to identify opportunities for growth.

Customer Service

• Deliver exceptional customer service at every stage of the customer journey.
• Handle client concerns and resolve issues professionally and efficiently.
• Seek feedback following events and support continuous improvement initiatives.
• Act as an ambassador for Midlands Park Hotel, maintaining a professional image at all times.

Skills & Experience Required

Essential

• Previous experience in sales, hospitality, weddings, events, or customer service.
• Excellent communication and interpersonal skills.
• Strong organisational and time-management abilities.
• Proven ability to build relationships and convert sales opportunities.
• High level of attention to detail.
• Proficiency in Microsoft Office applications.
• Ability to work flexibly, including evenings and weekends when required.

Desirable

• Experience working in a hotel or hospitality environment.
• Knowledge of wedding and events planning.
• Experience using hotel booking, CRM, or event management systems.
• Understanding of digital marketing and social media platforms.

Personal Attributes

• Enthusiastic and passionate about weddings and events.
• Professional, confident, and customer-focused.
• Strong negotiation and persuasion skills.
• Ability to work independently and as part of a team.
• Creative and solution-oriented approach.
• Well-presented with a positive attitude.

Key Performance Indicators (KPIs)

• Wedding and event revenue achieved.
• Enquiry conversion rate.
• Number of confirmed bookings secured.
• Customer satisfaction scores and feedback.
• Repeat business and referral generation.
• Achievement of sales targets and budgets.

What Midlands Park Hotel Offers

• Competitive salary.
• Opportunities for professional development and career growth.
• A dynamic and supportive working environment.
• Staff discounts and hotel benefits.