Website Content Lead: Copy, SEO & Team Leadership

Smyths Toys Superstores; Ireland; On-site; EUR 40,000 - 48,000; Full time

Benefits offered by this job

Annual Leave 33 days

Pension scheme

Life assurance

Employee assistance programme

In-store discount

Maternity/paternity payments

Life-event gifts

Length of service awards

Bike to work

Job summary

Smyths Toys is seeking a Website Content & Copywriting Team Lead to manage a small team and oversee website content, product presentation and copywriting. Working closely with the Webdata and Buying teams the role will ensure content is accurate, engaging, SEO-optimised and adheres to existing brand guidelines.

The role will also oversee the workflow and delivery of the company's 300-page annual toy catalogue, ensuring weekly targets and deadlines are achieved. Salary: €44,000.

Qualifications

• Experience leading a small team and supervising workflow.
• Strong copywriting and editing skills with close attention to detail.
• Experience coordinating high-volume website content and ensuring on-time delivery.

Responsibilities

• Manage and support a team of 3-4 people, including workload planning, prioritisation, performance support and day-to-day guidance.
• Oversee the creation, editing and management of website product content, ensuring products are presented in the best possible way.
• Ensure product descriptions, features, imagery and video content effectively showcase products and enhance their online presentation.
• Ensure all website and catalogue content is accurate, SEO-optimised and aligned with existing brand guidelines and tone.
• Work closely with Webdata and Buying teams to ensure product information is complete and presented to a high standard.
• Oversee the catalogue content workflow, allocating work effectively, monitoring and achieving weekly targets and deadlines.
• Coordinate proofreading and review processes to maintain accuracy, quality and consistency.
• Liaise with Group Team Leads to ensure consistency in content, processes and standards across teams as required.
• Manage competing priorities and ensure content requests are delivered within agreed timescales.
• Prepare weekly reports covering team progress, workload, targets and key deliverables.

Skills

Team management

Copywriting

Website content

SEO knowledge

MS Office

Tools

CMS

SEO tools

Video basics

Job description

Smyths Toys is seeking a Website Content & Copywriting Team Lead to manage a small team and oversee website content, product presentation and copywriting. Working closely with the Webdata and Buying teams the role will ensure content is accurate, engaging, SEO-optimised and adheres to existing brand guidelines.

The role will also oversee the workflow and delivery of the company's 300-page annual toy catalogue, ensuring weekly targets and deadlines are achieved. Salary: €44,000.