Webflow Website, Digital Content Specialist

Jobtailor; Dublin; On-site; EUR 45,000 - 65,000; Full time

Job summary

Jobtailor in Dublin is seeking a Website Performance & UX Specialist to enhance loading times, design, navigation, and engagement. You will define measurable redesign goals, research user needs, and create sitemap and wireframes for a redesigned site.

The role involves auditing content, developing a content strategy with SEO, and deploying via Webflow. You will test, iterate, and launch with analytics-driven monitoring, collaborating across teams.

Qualifications

• 1+ years working with Webflow with example of time spent on a Webflow specific platform or project.
• Basic understanding of UX and UI best practices.
• Basic understanding of GA4.
• Experience optimising landing pages for specific purposes and audiences.
• General content editing and auditing skills.
• Platforms to be familiar with: Webflow, Canva, Trello, Mailchimp.
• Experience with social media and Canva advantageous.

Responsibilities

• Evaluate the website's performance and user experience.
• Identify improvements to loading times, design, navigation, engagement, SEO, and user satisfaction.
• Define measurable redesign goals aligned with business and marketing objectives.
• Research the target audience's needs and preferences.
• Create a sitemap and wireframes for the redesigned website.
• Audit existing content and develop a content strategy including SEO, images and videos.
• Use Webflow's editor, templates and integrations to create a responsive website.
• Test the redesigned site, gather feedback, and iterate.
• Launch the redesigned website and monitor performance using analytics.
• Collaborate with internal teams on website functionality and changes.

Skills

Webflow Experience

On-Page SEO

GA4 Proficiency

Content Strategy

UX/UI Best Practices

Tools

Webflow

Canva

Trello

Mailchimp

Google Analytics 4

Google Search Console

Google Tag Manager

Job description

• Evaluate the existing website's performance and user experience


• Identify improvements to loading times, design, navigation, engagement, SEO, and user satisfaction


• Define measurable redesign goals aligned with business and marketing objectives


• Research the target audience's needs and preferences


• Create a sitemap and wireframes for the redesigned website


• Audit existing content and develop a content strategy, including content updates, new content, SEO optimization, images, and videos


• Use Webflow's editor, templates, and integrations to create a responsive website


• Test the redesigned website, gather feedback, and iterate


• Launch the redesigned website and monitor performance using analytics


• Manage day-to-day website maintenance, ad hoc uploads, page creation, templates, and content migration


• Implement on-page SEO and monitor traffic, user behaviour, and conversion metrics using GA4 and Google Search Console


• Execute front-end development tasks and optimize pages for search and performance


• Enforce web governance and WCAG accessibility compliance


• Conduct site performance audits and implement optimizations


• Ensure accurate measurement of digital KPIs using Google Tag Manager


• Prioritize website updates during major events such as launches and report publication


• Collaborate with internal teams on website functionality and changes

Requirements

• 1+ years working with Webflow with example of time spent on a Webflow specific platform or project


• Basic understanding of UX and UI best practices


• Basic understanding of GA4


• Experience optimising landing pages for specific purposes and audiences


• General content editing and auditing skills


• Platforms to be familiar with: Webflow, Canva, Trello, Mailchimp


• Experience with social media and Canva advantageous


• General understanding of cross-channel posting from website to social media channels and email platforms would be advantageous

Core Competencies

Demonstrates expertise in website performance evaluation, user experience optimization, and SEO strategies. Proficient in using Webflow for responsive website design and maintenance, with a strong focus on analytics and content strategy development.

Highest-signal resume keywords

• Webflow Experience


• On-Page SEO Implementation


• GA4 Proficiency


• Content Strategy Development


• UX/UI Best Practices

ATS Optimization Keywords

Hard Skills

• Website Performance Evaluation


• User Experience Optimization


• SEO Optimization


• Content Auditing


• Front-End Development


• Responsive Design


• Sitemap Creation


• Wireframing


• Landing Page Optimization


• Digital KPI Measurement

Soft Skills

• Collaboration


• Feedback Gathering


• Iterative Improvement

Industry Keywords

• Web Governance


• WCAG Accessibility Compliance


• Content Strategy


• Cross-Channel Posting


• Social Media Integration

Tools & Technologies

• Webflow


• Google Analytics 4


• Google Search Console


• Google Tag Manager


• Canva


• Trello


• Mailchimp