VP, Marketing Impact & Measurement — Hybrid

Citi; Dublin; Hybride; EUR 110 000 - 165 000; Plein temps

Résumé du poste

Citi seeks an SVP, Marketing Effectiveness & Measurement to lead how we measure, prove, and improve marketing impact. You’ll build frameworks connecting investment to growth and partner with Citi marketing teams to turn data into strategic insights across campaigns, sponsorships, content, and digital programs.

Join a function that shapes measurement strategy, informs senior leadership, and fosters a data-driven culture.

Qualifications

• Progressive experience in marketing analytics, marketing science, or a data-driven marketing field.
• Hands-on expertise with MMM, MTA, brand lift studies, and custom ROI analysis.
• Strong analytical and quantitative skills to turn large, complex datasets into business insights.
• Proven ability to influence stakeholders across a large, matrixed organization.
• Strong communication and presentation skills with the ability to tell a clear story through data.

Responsabilités

• Lead the design of measurement frameworks that quantify the ROI of marketing investments across brand campaigns, sponsorships, and digital programs.
• Partner with business marketing teams to shape campaign design and learning agendas that improve in-market performance.
• Build governance for measuring content marketing, sponsorships, strategic partnerships, and experiential events.
• Work with shared capabilities teams to connect data, tools, and platforms into a single measurement approach.
• Translate analytical findings into clear recommendations for senior leadership and marketing stakeholders.
• Educate marketing teams on measurement best practices and analytical techniques to build a data-driven culture.
• Track emerging trends in marketing science and analytics technology to strengthen Citi's measurement capabilities.
• Assess risk in marketing decisions and assess risk in marketing decisions ?

Connaissances

Marketing analytics

MMM / MTA

Data storytelling

Stakeholder influence

Communication skills

Formation

Bachelor's degree

Master's degree

Outils

Ad servers

Data management platforms

Analytics visualization tools

Description du poste

Citi seeks an SVP, Marketing Effectiveness & Measurement to lead how we measure, prove, and improve marketing impact. You’ll build frameworks connecting investment to growth and partner with Citi marketing teams to turn data into strategic insights across campaigns, sponsorships, content, and digital programs.

Join a function that shapes measurement strategy, informs senior leadership, and fosters a data-driven culture.