TikTok Growth Creative Strategist

Maneuver Marketing; Ireland; On-site; EUR 65,000 - 100,000; Full time

Job summary

Maneuver Marketing is seeking a Creative Strategist (TikTok Shop) to lead content strategy for a fast-growing DTC supplement brand. You’ll own creative initiatives across organic content, paid ads, and TikTok Shop, translating insights into scalable systems that drive customer acquisition and revenue.

The role emphasizes platform-native storytelling, trend fluency, and direct response thinking, with collaboration across Product Marketing, Paid Media, UGC creators, and editors to build

Qualifications

• 5+ years in DTC creative strategy or growth-focused content development.
• Meaningful experience on TikTok Shop preferred.
• Deep familiarity with TikTok platform, trends and shopping behavior.
• Experience in both organic and paid social content.

Responsibilities

• Own and evolve creative strategy for TikTok across organic, paid, and Shop.
• Develop scalable content concepts and testing pipelines.
• Collaborate with Product Marketing, Paid Media, editors, and creators.
• Optimize content for acquisition, engagement, and conversion.

Skills

TikTok Shop experience

DTC creative strategy

Direct response creative

Organic & paid social

Creative testing

Brand/content + performance

Job description

Maneuver Marketing is seeking a Creative Strategist (TikTok Shop) to lead content strategy for a fast-growing DTC supplement brand. You’ll own creative initiatives across organic content, paid ads, and TikTok Shop, translating insights into scalable systems that drive customer acquisition and revenue.

The role emphasizes platform-native storytelling, trend fluency, and direct response thinking, with collaboration across Product Marketing, Paid Media, UGC creators, and editors to build