Strategic Brand & Content Marketing Lead (Pharma CDMO)

Novartis AG; Leinster; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid working

minimum 14 weeks paid parental leave

Insurance plans

Retirement plans

Wellbeing resources

Global recognition programs

Job summary

Novartis Contract Manufacturing seeks a Marketing Lead to shape storytelling, visual identity, and content strategy across platforms. You will bridge creativity and strategy to drive brand awareness and support business growth through impactful messaging and experiences.

Lead end-to-end content, editorial planning, and multi-channel campaigns, collaborating with global teams. Strong emphasis on analytics, ROI, and industry engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Life Sciences, or related field required; MBA or Master’s preferred.
• Minimum 8+ years of progressive B2B marketing experience in pharma/biotech/CDMO/contract manufacturing.
• Proven ability to develop and execute multi-channel marketing programs and measure ROI.

Responsibilities

• Develop and execute integrated brand storytelling and marketing strategies to strengthen market positioning.
• Own end-to-end content strategy and editorial calendar across platforms.
• Lead creation of technical and thought leadership content (white papers, case studies, articles, blogs).
• Drive consistent brand messaging and visual identity across digital, print, and events.
• Oversee creative assets and collateral for campaigns and conferences; manage event-related campaigns.
• Lead trade shows, webinars, and industry events with content planning and promotion.
• Analyze content and campaign performance using KPIs and dashboards to improve ROI and SEO.
• Collaborate with global cross-functional teams to deliver integrated marketing initiatives.

Skills

Brand management

Content marketing

Digital engagement

Marketing analytics

Editorial strategy

Marketing automation

CRM systems

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

MBA preferred

Tools

CRM systems

CMS platforms

Marketing analytics dashboards

Job description

Novartis Contract Manufacturing seeks a Marketing Lead to shape storytelling, visual identity, and content strategy across platforms. You will bridge creativity and strategy to drive brand awareness and support business growth through impactful messaging and experiences.

Lead end-to-end content, editorial planning, and multi-channel campaigns, collaborating with global teams. Strong emphasis on analytics, ROI, and industry engagement.