Strategic B2B Communications Lead, EMEA

openai; Ireland; Hybrid; EUR 90,000 - 150,000; Full time

Job summary

OpenAI is seeking a strategic, hands-on B2B communications leader to shape and deliver OpenAI's B2B communications across EMEA. You will translate global priorities into a focused regional program and drive campaigns that build awareness, understanding, and trust among enterprise audiences.

Reporting to the Head of B2B Comms, EMEA, the role will lead cross-functional work with GTM, marketing, product, legal, and country teams; international travel will be required.

Qualifications

• Substantial senior communications experience in-house or at an agency.
• Strong track record in B2B technology, enterprise, advertising and business communications.
• Experience leading regional or international programmes within global organisations.
• Excellent media relations instincts and established relationships with business and technology journalists across the UK, Europe and MENA.
• Exceptional writing and editing skills, with the ability to turn complex technical concepts into clear, accurate and engaging business narratives.
• Record of developing proactive campaigns and customer stories that deliver measurable communications and business impact.
• Demonstrate strong executive counsel and issues-management judgment, including the ability to operate calmly and make good decisions at pace.
• Have demonstrated success working cross-functionally with teams such as GTM, marketing, product, legal, global affairs and local market teams.
• Have experience managing agency partners, budgets and teams, with strong organisational skills.
• Have deep curiosity about AI and its impact on businesses and society; familiarity with enterprise software, emerging technology or the AI landscape is a plus.

Responsibilities

• Drive the EMEA B2B communications strategy, translating global priorities into a focused regional programme with clear audiences, narratives and outcomes.
• Lead proactive, integrated campaigns across earned and owned channels that build understanding of OpenAI's technology, demonstrate business value and strengthen trust.
• Build a strong pipeline of customer, partner and ecosystem stories that show tangible impact across markets and priority industries.
• Shape regional narratives and messaging, translating complex technology and product developments into clear, compelling stories for business audiences.
• Lead communications for relevant launches, executive moments and tentpole events across EMEA, ensuring strong regional coordination and local relevance.
• Build and maintain trusted relationships with leading business, technology and trade media, as well as influential creators and commentators across the region.
• Advise and prepare senior spokespeople for media, speaking and stakeholder opportunities, including briefing materials, talking points and engagement plans.
• Partner closely with country communications leads and global teams to create clear ways of working, share insight and ensure EMEA perspectives inform global strategy.
• Identify emerging opportunities and reputational risks, providing sound communications counsel and helping the team respond quickly and confidently.
• Manage agency partners, budgets and operating rhythms, setting a high bar for strategic thinking, creativity and execution.
• Lead and develop team members where relevant, contributing to an ambitious, collaborative and low-ego culture in which everyone is comfortable being flexible and scrappy.

Job description

OpenAI is seeking a strategic, hands-on B2B communications leader to shape and deliver OpenAI's B2B communications across EMEA. You will translate global priorities into a focused regional program and drive campaigns that build awareness, understanding, and trust among enterprise audiences.

Reporting to the Head of B2B Comms, EMEA, the role will lead cross-functional work with GTM, marketing, product, legal, and country teams; international travel will be required.