Senior SFMC & Personalisation Developer

Capgemini; Dublin; On-site; EUR 90,000 - 120,000; Full time

Job summary

Capgemini, a global leader in technology and engineering services, is seeking a Senior Salesforce Marketing Cloud Developer to design, develop, and optimise customer engagement solutions across Salesforce Marketing Cloud Account Engagement, Personalisation, and related MarTech platforms.

You will collaborate with architects, data teams, and product owners to deliver scalable marketing automation, real-time personalisation, and data-driven campaigns that drive acquisition, engagement, and

Qualifications

• Extensive hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot), including automation rules, engagement programs, lead scoring, grading, forms, landing pages, reporting, and campaign management.
• Strong expertise in Salesforce Personalisation (Interaction Studio), customer journey orchestration, audience segmentation, decisioning, A/B testing, and real-time customer engagement solutions.
• Experience integrating Salesforce platforms with Salesforce Data Cloud, CRM, APIs, Azure-based services, enterprise data platforms, and third-party marketing technologies.

Responsibilities

• Design, develop, and maintain Salesforce Marketing Cloud Account Engagement solutions including lead management, nurturing programmes, campaign automation, scoring models, forms, landing pages, and engagement journeys.
• Develop and optimise Salesforce Personalisation experiences across web, email, and digital channels using behavioural, transactional, and customer profile data.
• Implement and support integrations between Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce CRM, SAP platforms, analytics solutions, and external marketing technologies.
• Configure audience segmentation, customer journeys, triggers, decisioning rules, and real-time personalisation use cases to support business and marketing objectives.
• Collaborate with architects, product owners, and business stakeholders to translate requirements into scalable technical solutions and platform enhancements.
• Support platform governance, release management, testing, performance optimisation, and the adoption of development best practices across marketing technology platforms.

Skills

Salesforce Marketing Cloud

Pardot (Account Engagement)

Salesforce Personalisation

JavaScript

HTML

CSS

SQL

API integrations

Agile delivery

Tools

Salesforce Data Cloud

Azure

APIs

Job description

Capgemini, a global leader in technology and engineering services, is seeking a Senior Salesforce Marketing Cloud Developer to design, develop, and optimise customer engagement solutions across Salesforce Marketing Cloud Account Engagement, Personalisation, and related MarTech platforms.

You will collaborate with architects, data teams, and product owners to deliver scalable marketing automation, real-time personalisation, and data-driven campaigns that drive acquisition, engagement, and