Salesforce.com Marketing Analyst

Fruition Group Ireland; Dublin; On-site; EUR 65,000 - 95,000; Full time

Job summary

Fruition Group Ireland seeks an experienced Salesforce Marketing Analyst to support marketing technology solutions, focusing on customer data, CRM, and personalised digital engagement. You will help deliver and evolve data-driven campaigns and technologies across multiple markets.

You will translate business aims into technical requirements, collaborate with cross-functional teams, and contribute to an Agile delivery environment while ensuring data quality and activation across platforms.

Qualifications

• Minimum 3+ years in Marketing Technology, CRM or similar tech-focused role.
• Experience supporting CRM, marketing automation, digital marketing or media tech initiatives.
• Strong understanding of customer data management, ingestion, modelling and activation.
• Translate marketing requirements into practical technical solutions.
• Familiarity with APIs, workflows and integrations in a modern digital marketing stack.
• Experience delivering with Agile methodologies and stakeholder communication.

Responsibilities

• Support implementation and ongoing enhancement of marketing tech solutions across digital channels.
• Manage and monitor movement of customer data between platforms, ensuring quality and activation.
• Collaborate with CRM, marketing and tech stakeholders to define technical requirements.
• Support first-party data acquisition and effective use across CRM and marketing activities.
• Assist regional teams in adopting shared platforms while meeting local needs.
• Coordinate with technical teams on integrations, data models, APIs and workflows.
• Perform regression and functional testing after platform changes.
• Produce technical documentation, guidance and training materials for Agile initiatives.

Skills

Marketing Tech

CRM

Digital Marketing

Agile

Data Management

APIs

Stakeholder Management

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Adobe Experience Manager

GA4

Adobe Target

Snowflake

Job description

Our client is a world leader in Consumer Goods sector and they are seeking an experienced Salesforce.com Marketing Analyst to support the delivery and ongoing development of marketing technology solutions, with a particular focus on customer data, CRM, marketing automation and personalised digital engagement.

Job Responsibilities

• Support the implementation and ongoing enhancement of marketing technology solutions across digital customer engagement channels.
• Manage and monitor the movement of customer and marketing data between platforms, ensuring data quality, integrity and reliable activation.
• Work closely with CRM, marketing, technology and other business stakeholders to translate commercial objectives into clear technical requirements.
• Support the acquisition and effective use of first-party data across CRM and digital marketing activities.
• Assist regional and business teams in adopting shared technology platforms while accommodating appropriate local requirements.
• Coordinate with technical teams on integrations, data models, APIs, workflows and other components within the marketing technology environment.
• Perform regression and functional testing following platform changes to identify issues and maintain a consistent user experience.
• Produce technical documentation, guidance and training materials while supporting multiple initiatives within an Agile delivery environment.

Experience Required

• Minimum 3+ years' experience in a Marketing Technology, CRM, Digital Marketing Analyst or similar technology-focused role.
• Demonstrable experience supporting CRM, marketing automation, digital marketing or media-related technology initiatives.
• Strong understanding of customer data management, including data ingestion, modelling, analysis, integration and activation.
• Experience translating marketing and business requirements into practical technical solutions.
• Good understanding of APIs, workflows and integrations within a modern digital marketing technology environment.
• Previous experience delivering or supporting technology initiatives using Agile ways of working.
• Strong stakeholder management skills, with the ability to communicate technical concepts effectively to both technical and non-technical audiences.
• Strong analytical and problem-solving capabilities, with the ability to troubleshoot issues and work effectively across several concurrent priorities.
• Hands-on experience with Salesforce Marketing Cloud and associated Salesforce customer data technologies.
• Experience working with customer data platforms (CDPs) and marketing personalisation solutions.
• Exposure to cloud-based data platforms such as Snowflake.
• Experience with Adobe Experience Manager (AEM), Adobe Target or Google Analytics 4 (GA4).
• Knowledge of customer identity and data management platforms.
• Familiarity with data clean room technologies used within digital marketing and advertising environments.
• Experience supporting email marketing and customer activation strategies.

Educational Requirements

• Third-level degree in Business, Information Technology, Computer Science, Engineering or a related discipline.
• Opportunity to work within a modern digital marketing and technology environment.
• Exposure to enterprise-scale CRM, customer data and marketing technology platforms.
• Opportunity to collaborate with technical, marketing and business stakeholders across multiple teams and markets.
• Specific working arrangements and benefits will be discussed during the recruitment process.