SFMC Account Engagement Developer – Personalisation & Campaigns

Capgemini; Dublin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Continuous learning

Diversity, Sustainability & Inclusion

Professional communities

Job summary

Sogeti, part of Capgemini Group, is seeking a Salesforce Marketing Cloud Account Engagement Advanced Personalisation Developer to join our Dublin team. You will design, build and optimise campaigns, journeys and personalised experiences across channels.

Working with marketing, CRM and data stakeholders, you’ll translate business requirements into scalable marketing solutions, integrating Data Cloud, consent management and analytics.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud Account Engagement and Personalisation.
• Experience building end-to-end marketing campaigns, journeys, forms, landing pages and emails.
• Knowledge of Salesforce CRM, Data Cloud/CDP, analytics, consent management and integrations.
• Experience with HTML, CSS, JavaScript and data-driven marketing solutions in enterprise environments.
• Strong stakeholder engagement, requirements gathering, testing and delivery in Agile marketing environments.

Responsibilities

• Configure and maintain Salesforce Marketing Cloud Account Engagement and Personalisation platforms, including user management and integrations.
• Design, build, test and deploy end-to-end marketing campaigns, journeys, forms, landing pages and emails.
• Configure audience segmentation, lead scoring and personalisation rules to support marketing and sales objectives.
• Collaborate with CRM, Data Cloud, analytics and business teams to ensure data flows and reporting.
• Support campaign execution, monitoring, optimisation and troubleshooting across channels.
• Produce and maintain solution documentation and operational procedures.

Skills

Salesforce Marketing Cloud

Pardot / Account Engagement

Audience segmentation

Lead nurturing

Campaign development

HTML/CSS/JavaScript

Tools

Salesforce Personalisation

APIs

Data Cloud/CDP

Job description

Sogeti, part of Capgemini Group, is seeking a Salesforce Marketing Cloud Account Engagement Advanced Personalisation Developer to join our Dublin team. You will design, build and optimise campaigns, journeys and personalised experiences across channels.

Working with marketing, CRM and data stakeholders, you’ll translate business requirements into scalable marketing solutions, integrating Data Cloud, consent management and analytics.