Senior Public Relations Executive

UNIQLO (SINGAPORE) PTE. LTD.; Dublin; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

UNIQLO (SINGAPORE) PTE. LTD. is seeking a Senior Public Relations Executive to develop and execute communications strategies that drive business value and brand equity.

The role blends media relations, influencer activities, sustainability initiatives and cross-functional collaboration across corporate and consumer programs. The ideal candidate navigates agency and in-house settings, translating brand goals into impactful campaigns while leading stakeholder communications and driving measurable

Competenze

• Experience crafting PR campaigns that deliver media coverage and brand impact.
• Experience coordinating influencer programs and creator networks.
• Experience in both agency and in-house environments is advantageous.

Mansioni

• Develop and execute PR campaigns to build positive media coverage and strengthen brand reputation.
• Draft and distribute press materials including media releases, Q&A, briefing documents and toolkits.
• Maintain media lists and coordinate media pitching, interviews and press events.
• Monitor daily media coverage, prepare reports and track sentiment.
• Assist in managing and maintaining influencer/advocate relationships and brand advocacy, including product seeding and event invitations.
• Interpret qualitative and quantitative results for management reporting.

Conoscenze

Media relations

Influencer relations

In-house experience

Agency experience

Leadership

Formazione

Degree in Business or Communications

Descrizione del lavoro

We are looking for a driven, creative and business-minded Senior Public Relations Executive to support the development and execution of our communication strategies. PR is a strategic growth driver for the business, and we are looking to strengthen this team with talent who can elevate our brand presence and impact.

The ideal candidate has experience both in media and in-house environments, with the ability to navigate different perspectives and translate them into effective campaigns. We also welcome candidates with strong expertise in influencer relations, who can bring fresh approaches to building advocacy and brand love whilst equally adept at translating brand, cultural and business objectives into impactful communication strategies

The role is for someone who understands how communication drives both business value and societal impact and is passionate about delivering initiatives that embody the LifeWear philosophy. S/he will coordinate day-to-day media and influencer relations, covering corporate, consumer and sustainability programs, as well as community partnerships and cross-functional projects – ensuring timely execution and strong results.

Key Responsibilities

Public Relations

• Support the development and execution of PR campaigns to build positive media coverage and strengthen brand reputation
• Draft and distribute press materials including media releases, Q&A, briefing documents and toolkits
• Maintain media lists and coordinate media pitching, interviews and press events
• Monitor daily media coverage, prepare reports and track sentiment
• Assist in managing and maintaining long-term influencer/advocate relationships and brand advocacy, including coordination of product seeding and event invitations
• Comfortable interpreting qualitative and quantitative results for management reporting

Community Engagement

• Work with external partners on joint campaigns and activations
• Support implementation of sustainability initiatives
• Track, measure and report outcome

Stakeholder & Internal Communications

• Support internal engagement on corporate news and brand values
• Coordinate with global teams to ensure alignment on communication frameworks
• Prepare presentation materials and reports for management updates

What We’re Looking For

• Proven ability to connect communication with business results
• Excellent understanding of Singapore media and influencer landscape ideally with existing media and creator network
• Experience in both agency and in-house environments is advantageous
• Ability to form an ideal and driven results; innovate, challenge norms
• Go-getter, driven, operational
• Experienced people manager with strong leadership and influencing skills in fast-paced environments

Qualifications

• Degree in Business, Communications