Senior PR Strategist: Brand Growth & Impact

UNIQLO (SINGAPORE) PTE. LTD.; Dublin; On-site; EUR 45,000 - 65,000; Full time

Job summary

UNIQLO (SINGAPORE) PTE. LTD. is seeking a Senior Public Relations Executive to develop and execute communications strategies that drive business value and brand equity.

The role blends media relations, influencer activities, sustainability initiatives and cross-functional collaboration across corporate and consumer programs. The ideal candidate navigates agency and in-house settings, translating brand goals into impactful campaigns while leading stakeholder communications and driving measurable

Qualifications

• Experience crafting PR campaigns that deliver media coverage and brand impact.
• Experience coordinating influencer programs and creator networks.
• Experience in both agency and in-house environments is advantageous.

Responsibilities

• Develop and execute PR campaigns to build positive media coverage and strengthen brand reputation.
• Draft and distribute press materials including media releases, Q&A, briefing documents and toolkits.
• Maintain media lists and coordinate media pitching, interviews and press events.
• Monitor daily media coverage, prepare reports and track sentiment.
• Assist in managing and maintaining influencer/advocate relationships and brand advocacy, including product seeding and event invitations.
• Interpret qualitative and quantitative results for management reporting.

Skills

Media relations

Influencer relations

In-house experience

Agency experience

Leadership

Education

Degree in Business or Communications

Job description

UNIQLO (SINGAPORE) PTE. LTD. is seeking a Senior Public Relations Executive to develop and execute communications strategies that drive business value and brand equity.

The role blends media relations, influencer activities, sustainability initiatives and cross-functional collaboration across corporate and consumer programs. The ideal candidate navigates agency and in-house settings, translating brand goals into impactful campaigns while leading stakeholder communications and driving measurable