Senior Product Marketing Manager, Observability & AI (Remote)

Grafana; Ireland; Remote; EUR 104,000 - 125,000; Full time

Benefits offered by this job

RSUs

Remote work

30 days annual leave

Job summary

Grafana Labs in Ireland is seeking a Senior Product Marketing Manager to grow our Observability products by shaping messaging and leading campaigns that attract, convert and retain customers. You will partner with product managers and the marketing team to deliver campaigns, content, events, and training that help buyers buy.

This role blends strategic guidance with hands-on execution—teaching growth thinking to engineers, codifying product marketing knowledge into AI-forward tools, and enabling

Qualifications

• 4+ years of relevant experience in product marketing, solutions marketing, or product management.
• Ability to market to technical audiences and translate complex tech into clear value.
• Experience with AI tools to automate messaging and workflows.
• Strong writing and storytelling for technical products.

Responsibilities

• Partner with product managers to define value, messaging, and go-to-market strategy.
• Create materials to help customers evaluate and adopt Grafana products (reference architectures, guides, product info).
• Own lifecycle campaigns to drive growth across the customer journey.
• Conduct market and customer research to understand pain points and opportunities.
• Teach go-to-market concepts to teams and deliver enablement across the org.

Skills

Technical marketing

Open source

AI tooling

Product launches

Analytics

Communications

Job description

Grafana Labs in Ireland is seeking a Senior Product Marketing Manager to grow our Observability products by shaping messaging and leading campaigns that attract, convert and retain customers. You will partner with product managers and the marketing team to deliver campaigns, content, events, and training that help buyers buy.

This role blends strategic guidance with hands-on execution—teaching growth thinking to engineers, codifying product marketing knowledge into AI-forward tools, and enabling