Manager, Sales Development

Workato; Dublin; On-site; EUR 90,000 - 130,000; Full time

Job summary

Workato seeks a dynamic SDR Manager to lead the EMEA outbound team from Dublin. You’ll redefine how we build pipeline using AI-first prospecting, coaching, and data-driven optimization. This role partners with Marketing, Sales Ops, and regional leadership to scale a high-velocity, high-conversion engine.

You’ll own quotas, dashboards, and headcount planning, while developing the next generation of Workato Account Executives in a fast-growing tech environment.

Qualifications

• 3–5 years of SDR/BDR management experience in B2B technology
• Proven ability to coach and develop entry-level salespeople to meet or exceed goals
• Track record of consistently beating quota and metrics
• Strong data-driven decision making and analytical skills
• Experience with Salesforce.com, Outreach.io, and sales intelligence tools

Responsibilities

• Lead and develop the EMEA SDR team; build a bench for advancement to AE roles
• Design onboarding and ramp programs to reach productivity quickly
• Use call recordings, sequences, and CRM data to drive targeted coaching
• Design outbound strategies using intent data and AI-powered tools to prioritize accounts
• Partner with RevOps and Sales Ops to ensure clean data flow into Salesforce and Outreach
• Collaborate with marketing and regional sales leaders to translate campaigns into outbound messaging
• Own team quotas, forecast headcount needs, and report on pipeline metrics and trends
• Build real-time dashboards to monitor pipeline health beyond QBRs

Skills

Team leadership

Coaching

Data analysis

Quota management

Growth mindset

Communication

Resilience

Tools

Salesforce

Outreach

Sales BI tools

Job description

About Workato

Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit www.workato.com

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of our work lives.

Also, feel free to check out why:

• Business Insider named us an "enterprise startup to bet your career on"
• Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
• Quartz ranked us the #1 best company for remote workers

Responsibilities

Workato is looking for a manager who can take our talented EMEA SDR team to the next level. Not just by managing activity, but by rebuilding how we find and create pipeline in an AI-first buying environment. Outbound has changed: buyers are harder to interrupt, signal-based prospecting has replaced spray-and-pray, and AI tools now do in minutes what used to take an SDR a full day of research. We need a leader who has already adapted to that shift and can bring the team with them.

You’ll own the strategy, performance, and culture of the EMEA SDR org, reporting to the Senior Director, EMEA Growth Marketing, and working closely with regional sales leaders, marketing, Account Executives to build a predictable, scalable pipeline engine, while developing the next generation of Workato Account Executives.

What You'll Do

Team leadership & development

• Recruit, coach, and manage the EMEA team of SDRs; build a strong bench for promotion into Account Executive roles
• Build and continuously refine a structured onboarding and ramp program that gets new SDRs to full productivity faster
• Use call recordings, sequence performance, and CRM activity data to drive targeted, individualized coaching rather than generic training

AI-driven pipeline generation

• Design and evolve outbound strategies that combine intent data, buyer signals, and AI-powered prospecting and research tools to prioritize the right accounts at the right moment, rather than working static lead lists
• Partner with RevOps/Sales Ops to ensure intent, enrichment, and engagement data flow cleanly into Salesforce and Outreach so the team is always acting on the freshest signal

Cross-functional GTM strategy

• Partner with marketing to translate campaigns, ICP, and positioning into outbound messaging and multi-touch sequences that convert
• Work with regional sales leaders and AEs to tighten SDR-to-opportunity handoff and improve conversion rates through the funnel

Operating Rigor & Reporting

• Own team quota: monthly, quarterly, and annual targets
• Report on pipeline metrics, trends, and forecasted headcount needs to leadership
• Build dashboards and processes that make performance and pipeline health visible in real time, not just in QBRs

Requirements

Qualifications / Experience / Technical Skills

• 3-5 years of being an SDR / BDR Manager, OR having similar experience, ideally in B2B Technology
• Experience successfully managing entry level salespeople to achieve performance goals
• Proven track record of consistently exceeding against quota and outlined metrics
• Proven ability to be a strong coach
• Strong experience working with Salesforce.com, Outreach.io, and SDR business intelligence tools, or similar.
• Strong ability to conduct analysis and make decisions based on data
• A competitive & resilient growth mindset

Soft Skills / Personal Characteristics

• Excellent communication, interpersonal, and organizational skills
• A bias-for-action type person who hates letting broken things stay that way
• Strong ability to conduct analysis and make decisions based on data
• A competitive & resilient growth mindset

(REQ ID: 2954)