EMEA Field Marketing Manager

Zoom; Dublin; Hybrid; EUR 72,000 - 125,000; Full time

Job summary

Zoom is seeking a Field Marketing Manager EMEA to lead tiered ABM programs, align with Sales and SDRs, and drive pipeline growth across top accounts in Europe, the Middle East, and Africa. The role is hybrid from Ireland or the Netherlands, with regional accountability and global collaboration.

You will own the regional field calendar, manage budgets, and partner with Revenue Operations to ensure accurate attribution and timely follow-up, while reporting on regional performance to senior

Qualifications

• 5+ years in field marketing, ABM, or integrated marketing in a B2B SaaS or enterprise tech environment.
• Experience executing a tiered ABM motion: 1:1 for top accounts, 1:few for clusters, and 1:many/ABX for scale.
• Demonstrate focus on pipeline efficiency beyond event volume with cost-effectiveness and measurable outcomes.
• Manage a regional field budget and report pipeline contributions to senior leadership.
• Collaborate across Sales, SDR, and Demand Gen to achieve shared objectives.
• SaaS or B2B technology experience, knowledge of HR tech or employee experience is a plus.
• Present performance data and strategy to senior leadership.
• Residence in the EMEA region with ability to travel regionally.

Responsibilities

• Executing the EMEA field marketing strategy as a tiered ABM approach: 1:1 for top accounts, 1:few for clusters, and 1:many for broader segments.
• Building and managing the regional field calendar in collaboration with Sales and SDR leadership, customized to account tier, concentration, and deal stage.
• Owning a pipeline target for the EMEA region, generating and accelerating pipeline across all account levels, and maintaining standards with other demand channels.
• Supporting the strategy and execution of global flagship events, such as Workvivo Engage, as part of the ABX initiative in EMEA.
• Managing the regional field and events budget while ensuring accountability for pipeline efficiency.
• Building and maintaining the transition process with Sales Development and Sales for timely follow-up aligned with engagement level; partnering with Revenue Operations for attribution.
• Executing the playbooks and processes outlined by the Global Lead of Field and Strategic Events and contributing to improvements.
• Representing EMEA field and events performance in regional/global reporting, with pipeline contribution as the focus.

Skills

ABM

Pipeline management

Budget management

Cross-functional collaboration

SaaS/B2B technology

Job description

What you can expect

Workvivo enhances organizational connections, engagement, and communication through its AI-powered employee experience platform. Acquired by Zoom in 2023, it blends SaaS agility with global technology innovation.

The Field Marketing Manager EMEA oversees regional marketing efforts. Responsibilities include executing a tiered ABM strategy for key accounts, creating regional field calendars, and collaborating closely with Sales teams to drive pipeline growth.

This impactful role requires managing regional initiatives, fostering partnerships, and delivering measurable results. It offers an opportunity to lead efforts and build meaningful collaborations.

The position operates in a hybrid capacity from Ireland or the Netherlands.

About the Team

You’ll join the Global Field & Strategic Events team, sitting within the broader Growth & Demand Generation function. Our buyers are enterprise leaders including CHROs, CIOs, and Internal Communications leaders, so this role is built around account based marketing as its operating model.

Responsibilities

• Executing the EMEA field marketing strategy as a tiered ABM approach: 1:1 for specific strategic accounts, 1:few for account groups, and 1:many for broader segments.

• Building and managing the regional field calendar in collaboration with Sales and SDR leadership, customized to account tier, concentration, and deal stage.

• Owning a pipeline target for the EMEA region, generating and accelerating pipeline across all account levels, and maintaining consistent standards with other demand channels.

• Supporting the strategy and execution of global flagship events, such as Workvivo Engage, as part of the broader ABX initiative in EMEA.

• Managing the regional field and events budget while ensuring accountability for pipeline efficiency rather than focusing solely on event volume or attendance.

• Building and maintaining the transition process with Sales Development and Sales ensures every account receives timely, coordinated follow-up aligned with the origin's engagement level. Partnering with Revenue Operations to manage attribution and route leads effectively across all three tiers within the United States.

• Executing the playbooks and processes outlined by the Global Lead of Field and Strategic Events while contributing to their continuous improvement.

• Representing EMEA field and events performance in regional and global reporting, with pipeline contribution as the primary focus.

What we’re looking for

• 5+ years in field marketing, ABM, or integrated marketing, ideally within a B2B SaaS or enterprise technology environment.

• Demonstrate experience executing a tiered ABM motion: 1:1 for top accounts, 1:few for clusters, and 1:many/ABX for scale - not just familiarity with the concept.

• Demonstrate expertise in optimizing pipeline efficiency beyond event volume, focusing on cost-effectiveness and measurable outcomes rather than attendance or brand metrics.

• Manage a regional field budget and report pipeline contributions to senior leadership effectively and accurately.

• Collaborate effectively across functions while working closely with Sales, Sales Development, and Demand Generation teams to achieve shared objectives.

• Possess experience in SaaS or B2B technology. Demonstrate knowledge in HR technology, employee experience, or a related field.

• Present performance data and strategy effectively to senior leadership.

• Reside in the EMEA region and travel regionally when necessary.

Salary Range or On Target Earnings:

Minimum: €71,500.00

Maximum: €125,100.00

Ways of Working

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.

Benefits

As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information.

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.

Our Commitment

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.

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