Senior Digital Marketing Executive

MHL Hotel Collection; Dublin; On-site; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Friends and Family Discounts

Career development opportunities

Job summary

MHL Hotel Collection is seeking a Senior Digital Marketing Executive in Dublin to drive day-to-day digital marketing activities for a cluster of hotels. You will work with the Group Digital Marketing Manager to plan, execute, and report campaigns, manage budgets, and oversee PPC/SEO strategies across our Dublin-area properties.

You will be responsible for maintaining hotel websites, optimizing campaigns, and collaborating with on-site teams to deliver effective marketing solutions and strong

Qualifications

• Minimum of 3 years digital marketing experience in a fast-paced environment.
• Proven record in delivering effective marketing campaigns and driving commercial and brand performance.
• Excellent levels of personal motivation and is confident, ambitious, and pro-active.
• Seeks out challenges and is driven by success.

Responsibilities

• Assist in developing and executing the digital marketing strategy for each hotel in the cluster.
• Create and cost digital marketing budgets per hotel and measure results vs KPI’s.
• Own the annual media plans for the hotels and reconcile plans monthly.
• Maintain hotel websites with updated imagery, content, and copy.
• Manage relationships with hotel leadership to build marketing plans.
• Collaborate with Group Digital Marketing Manager and external partners on PPC, SEO, Display and report performance.
• Lead key marketing projects such as brand positioning or new website builds as needed.
• Identify and lead marketing activities beyond always-on ecommerce and run brand campaigns.
• Coordinate with hotel teams on planning, changes, and performance reporting.

Job description

The Senior Digital Marketing Executive (Dublin) is an important role in our group central marketing function, with responsibility for the day-to-day marketing activities for a cluster of our unique and market-leading hotels. The MHL Hotel Collection is a collection of unique and individual hotels in key city and resort locations throughout Ireland. From the bustling city centres of Dublin, Galway, Limerick and Belfast to picturesque and historic estates close to Wicklow and Galway City- each of our hotels has its own distinct personality and charm.

This individual will be responsible for:

• Working with the Group Digital Marketing Manager to plan, execute and report various digital marketing activities for the specified hotels.
• Responsible for the performance and maintenance of hotel websites, working with the Group Digital Marketing Manager and booking engine partners to implement the PPC & SEO strategy.
• Responsible for the managing and updating of the marketing budget and annual media plan for each hotel, with a strong focus on campaign management.
• Work collaboratively with their respective hotels to plan, execute and report on various campaign activities- with a strong focus on creative problem solving and building strong collaborative relationships with the hotels.
• Work with social media and creative teams around collaborative campaigns for the hotels in your cluster, taking a hands-on approach to deliver effective and creative marketing solutions.

The successful candidate must have direct experience in managing and implementing digital marketing campaigns, with a particular focus on website/ecommerce. This role requires a strong level of attention to detail and excellent communication skills with the ability to influence key stakeholders in a multi-business environment.

Key Responsibilities:

• Responsible for assisting the Group Digital Marketing Manager in the development and execution of the digital marketing strategy for each of the individual hotels within the Exec’s cluster.
• Assist the Group Digital Marketing Manager in creating and costing digital marketing budgets per individual hotel and the measurement of results vs agreed KPI’s.
• Ownership of the annual media plans for the specific hotels and responsibility in updating and reconciling plans on a monthly basis.
• Responsible for the updating and maintenance of hotel websites, ensuring imagery, content, copy etc. is up to date and continually evolving in line with business priorities and best practice.
• Manage the relationships with the key contacts in your cluster of hotels (e.g. GM and Director of Sales) taking a proactive and collaborative approach to building marketing plans.
• Work with the Group Digital Marketing Manager and external partners on the implementation and optimisation of digital marketing activities (e.g. PPC, SEO. Display) reporting on and evaluating the performance of different activities.
• Project management of key marketing projects for the hotels as necessary e.g. brand positioning development, new website build etc.
• Identify and lead marketing activities (that are additional to the always-on ecommerce strand) and work with the hotels and partners on brand campaigns, content development and social/video content.
• Closely work with hotel teams around a structured ways of working with relation to planning, implementing changes and reporting performance.
• Assist in the creation, implementation and reporting of social media campaigns.

What can the MHL Hotel Collection offer you:

- Ability to progress your career in the field of Marketing.

- Employee and Friends and Family Discounts at 16 MHL Hotel Collection properties.

Role Requirements:

- Minimum of 3 years digital marketing experience in a fast-paced environment.

- Proven record in delivering effective marketing campaigns and driving commercial and brand performance.

- Excellent levels of personal motivation and is confident, ambitious, and pro-active.

- Seeks out challenges and is driven by success.

The MHL Collection consists of: The College Green Dublin (5 star), The InterContinental Dublin (5 star), Powerscourt Hotel Resort & Spa (5 star), The Glenlo Abbey Hotel and Golf Course (5 star), The Trinity City Hotel Dublin (4 star), The Hilton Dublin (4 star), The Spencer Hotel Dublin (4 star), The Morgan Hotel Dublin (4 star), Brooks Hotel (4 star), The Galmont Hotel and Spa (4 star), The Harbour Hotel Galway (4 star), The Limerick Strand Hotel (4 star), Moxy Dublin (3 star).Moxy Dublin City (3 star), Crowne Plaza Dublin Airport and Holiday Inn Express Dublin Airport (3 star).

- Due to the high volume of applications received, we regret that we are only able to contact candidates whose experience and profile closely match the requirements of the role. We sincerely thank all applicants for their interest and for taking the time to apply.