SALES & MARKETING MANAGER

Kinsale Hotel & Spa; Kinsale; On-site; EUR 70,000 - 90,000; Full time

Job summary

Kinsale Hotel & Spa is seeking a dynamic Sales & Marketing Manager to lead the hotel’s commercial growth and brand development in a premium hospitality market. You will shape the commercial identity, develop new markets and create meaningful revenue opportunities across all hotel divisions.

You will report to the General Manager, drive revenue growth with a strategic mindset, and elevate the hotel’s profile beyond traditional room sales through integrated brand and marketing initiatives.

Qualifications

• Proven track record in hotel sales or premium hospitality sales.
• Experience in weddings, events and/or conference sales.
• Strong digital and social media understanding.
• Ability to build high-value commercial relationships.
• Senior management collaboration and influence.

Responsibilities

• Develop and deliver a comprehensive annual Sales & Marketing Strategy aligned with objectives.
• Drive revenue across bedrooms, weddings, conferences, corporate, leisure, spa, F&B and groups.
• Identify emerging markets and new revenue streams.
• Establish clear sales targets, KPIs and performance measures.
• Analyse market trends and competitor activity to identify opportunities.
• Develop proactive sales calls, client entertainment, networking and partnerships.
• Ensure marketing activity translates into measurable revenue.
• Report on performance and future strategy.

Skills

Sales & Marketing

Strategic thinking

Relationship building

Negotiation

Job description

Elevate our brand. Drive our growth. Create our future.

Kinsale Hotel & Spa is seeking an exceptional Sales & Marketing Manager to lead the next chapter of our commercial growth and brand development.

Set in the beautiful surroundings of Kinsale, one of Ireland’s most celebrated coastal destinations, Kinsale Hotel & Spa is evolving its guest experience, facilities and market positioning. We are looking for an ambitious, commercially astute and inspirational sales and marketing professional who can help us position the hotel at the forefront of the premium Irish hospitality market.

This is not simply a role focused on selling bedrooms.

It is an opportunity to shape the commercial identity of the hotel , develop new markets, strengthen our brand and create meaningful revenue opportunities across every area of the business.

THE OPPORTUNITY

Reporting directly to the General Manager, the Sales & Marketing Manager will take strategic responsibility for the hotel’s sales and marketing activity, with a clear focus on revenue growth, market positioning, brand development and commercial performance .

The successful candidate will bring energy, creativity and a strong commercial mindset to the role, identifying opportunities before they become obvious and converting relationships into long-term business.

You will be expected to think beyond traditional hotel sales — developing compelling reasons for guests, businesses, couples, groups and organisations to choose Kinsale Hotel & Spa .

YOUR RESPONSIBILITIES

• Develop and deliver a comprehensive annual Sales & Marketing Strategy aligned with the hotel’s commercial objectives.
• Drive revenue across bedrooms, weddings, conferences, corporate business, leisure, spa, food & beverage and group markets.
• Identify emerging markets and new revenue streams.
• Develop a strong and measurable sales pipeline.
• Establish clear sales targets, KPIs and performance measures.
• Analyse market trends, competitor activity and customer behaviour to identify commercial opportunities.

Business Development

• Personally lead the development of key corporate, leisure, wedding and group accounts.
• Build strong relationships with high-value clients, agents, tour operators, event organisers and strategic partners.
• Develop a proactive programme of sales calls, client entertainment, networking and industry engagement.
• Create strategic partnerships that enhance the hotel’s profile and commercial reach.
• Develop initiatives specifically designed to increase business during traditionally quieter periods.

Brand & Marketing

• Protect and enhance the hotel’s premium brand positioning across every channel.
• Develop sophisticated and engaging marketing campaigns that reflect the hotel’s facilities, location and guest experience.
• Oversee digital marketing, social media, email marketing, website content and promotional campaigns.
• Work with creative partners, photographers and agencies to ensure the hotel’s visual identity is consistently presented to the highest standard.
• Create campaigns that inspire guests rather than simply advertise availability.
• Identify opportunities to generate positive PR, media exposure and destination marketing.

Weddings & Events

• Develop Kinsale Hotel & Spa as a leading destination for intimate and distinctive weddings and celebrations.
• Strengthen the hotel’s position within the wedding market and develop new referral and partnership opportunities.
• Drive conference, meeting and event business throughout the year.
• Work closely with the General Manager and senior management team to maximise every commercial opportunity.
• Collaborate with Revenue, Reservations, Weddings, Food & Beverage, Spa, Leisure and Operations to ensure a joined-up commercial strategy.
• Ensure that marketing activity translates into measurable revenue.
• Regularly report on performance, opportunities, challenges and future strategy.

THE PERSON

We are looking for an individual with presence, ambition and commercial instinct .

You will be someone who naturally builds relationships, enjoys opening doors and is confident representing a premium hospitality brand at the highest level.

You will be:

• Highly commercially driven and results focused.
• Strategic, creative and entrepreneurial in your approach.
• Confident dealing with senior corporate clients and key decision-makers.
• An exceptional communicator and natural relationship builder.
• Passionate about luxury and premium hospitality.
• Digitally savvy with a strong understanding of modern marketing.
• Highly organised with excellent attention to detail.
• Comfortable working with targets, budgets, reporting and commercial data.
• A confident negotiator who knows how to convert opportunities into business.
• Energetic, personable and passionate about representing the hotel.

EXPERIENCE

Ideally, you will have a proven track record in hotel sales, hospitality sales, luxury tourism or a comparable premium customer-focused environment .

We are particularly interested in candidates who can demonstrate:

• Successful business development and revenue generation.
• Strong corporate and leisure sales experience.
• Experience in weddings, events and/or conference sales.
• Experience developing and implementing successful marketing strategies.
• Strong digital and social media understanding.
• A proven ability to build and maintain high-value commercial relationships.
• The confidence and maturity to operate as a key member of the hotel’s senior management team.

YOUR IMPACT

The successful candidate will have the opportunity to make a significant commercial impact.

We want someone who will look at Kinsale Hotel & Spa and see what it can become , not simply what it is today.

Someone who will ask:

Where can we find our next market?

Who should we be talking to?

How can we increase our winter business?

How do we become the hotel of choice for weddings, corporate events and leisure breaks?

And how do we make Kinsale Hotel & Spa a brand people actively seek out?

If that is how you think, we want to hear from you.

WHAT WE OFFER

• A senior and highly visible role within the hotel.
• The opportunity to shape and lead the hotel’s commercial strategy.
• Direct involvement with the General Manager and senior management team.
• The opportunity to develop and grow a premium hospitality brand.
• Competitive salary and benefits package.
• Performance-related incentives.
• A dynamic and ambitious working environment.
• The opportunity to make a genuine and measurable difference to the future success of Kinsale Hotel & Spa.

TAKE THE LEAD

If you are an ambitious sales and marketing professional who believes you can elevate our profile, increase our revenue and help position Kinsale Hotel & Spa among Ireland’s leading premium hotels , we would like to hear from you.