Sales Manager - Waterford City Ford

Auto-Boland; Waterford; On-site; EUR 80,000 - 100,000; Full time

Benefits offered by this job

Competitive salary with OTE

Company vehicle

Full training and development

Career progression opportunities

Pension scheme

Bike to Work Scheme

Gym membership

Leading Ford dealership experience

Job summary

Waterford City Ford in Waterford seeks an experienced Sales Manager to lead daily sales operations, drive new and used vehicle targets, and develop the sales team. The role emphasizes delivering an excellent customer experience and achieving results in a fast-paced, target-driven environment.

The ideal candidate has a strong sales background with proven leadership, communication, and negotiation skills, and a full clean driving licence. Motor trade experience is an advantage but not essential.

Qualifications

• Proven track record of achieving and exceeding sales targets.
• Strong communication, influencing and negotiation skills.
• Full clean driving licence.

Responsibilities

• Manage and support the sales team to achieve monthly and annual new and used vehicle targets.
• Monitor individual and team sales performance against KPIs.
• Coach and develop team members to improve sales results and customer satisfaction.
• Manage customer enquiries, leads, appointments and follow-up activity.
• Support the team with customer negotiations and sales opportunities.
• Ensure all sales opportunities are followed up promptly and maximised.
• Identify areas where sales performance can be improved and put effective actions in place.
• Maintain high standards of customer service, showroom presentation and vehicle presentation.
• Work closely with senior management on sales targets, forecasts and business plans.
• Ensure Waterford City Ford sales processes and standards are consistently followed.
• Help build long-term customer relationships and maximise repeat and referral business.

Skills

Sales targets

Team leadership

Negotiation

Communication

Sales KPIs

Coaching

Organisation

Pressure handling

Driving licence

Job description

Location: On site / Waterford, Ireland
job type: Permanent / Full-time
Sector and subsector: Automotive | General
Annual Salary range:from € 80,000.00 to € 100,000.00
Salary details: On-target Earnings

Location: Waterford

Waterford City Ford is looking for an experienced and motivated Sales Manager to join our team in Waterford.

This is a hands-on leadership role, responsible for managing the day-to-day sales operations, supporting and developing the sales team, and delivering new and used vehicle sales targets.

We are looking for someone with a strong sales background who understands how to achieve results, deliver an excellent customer experience and get the best from a team. Motor trade experience is an advantage, but we will also consider candidates from other target-driven sales environments who are ready to take the next step in their career.

Key Responsibilities

• Manage and support the sales team to achieve monthly and annual new and used vehicle targets
• Monitor individual and team sales performance against agreed KPIs
• Coach and develop team members to improve sales results and customer satisfaction
• Manage customer enquiries, leads, appointments and follow-up activity
• Support the team with customer negotiations and sales opportunities
• Ensure all sales opportunities are followed up promptly and maximised
• Identify areas where sales performance can be improved and put effective actions in place
• Maintain high standards of customer service, showroom presentation and vehicle presentation
• Work closely with senior management on sales targets, forecasts and business plans
• Ensure Waterford City Ford sales processes and standards are consistently followed
• Help build long-term customer relationships and maximise repeat and referral business

What We're Looking For

• A proven record of achieving and exceeding sales targets
• Experience managing, mentoring or supporting a sales team is an advantage
• Strong communication, influencing and negotiation skills
• Good commercial awareness and understanding of sales KPIs
• Ability to coach, motivate and develop others
• Confident dealing with customers and handling sales negotiations
• Strong organisation, administration and follow-up skills
• Positive, practical and results-focused approach to problem solving
• Ability to work under pressure and meet deadlines
• Full clean driving licence

Motor trade experience is an advantage but not essential. We are also interested in experienced sales professionals from other target-driven environments who have the leadership skills and ambition to progress into a dealership management role.

What We Offer

• Competitive salary with an attractive OTE opportunity
• Company vehicle, subject to company policy
• Full training and ongoing development
• Career progression opportunities
• Company pension scheme
• Bike to Work Scheme
• Subsidised gym membership
• The opportunity to work with a leading Ford dealership and established automotive business