Sales Manager - Ireland

Brightwater Recruitment; Munster; On-site; EUR 80,000 - 120,000; Full time

Job summary

Brightwater Recruitment in Ireland is seeking an experienced Sales Manager to lead the sales strategy across a nationwide branch network. Reporting to the Managing Director, you will drive revenue growth and develop a high-performing team of Sales Representatives while strengthening customer relationships.

This senior role combines strategic vision with hands-on leadership as you translate business goals into practical plans, collaborate with Finance, Marketing and Supply Chain, and build a

Qualifications

• The ideal candidate will have proven track record of developing and delivering successful sales strategies.
• Strong commercial acumen with understanding of revenue growth and margin performance.
• Experience managing, motivating and developing sales teams.
• Ability to translate strategic objectives into practical sales plans and measurable results.
• Excellent relationship-building, communication and influencing skills.
• Strong analytical and decision-making capabilities.
• Experience working collaboratively across multiple business functions.
• Hands-on leadership style with time spent in branches and with sales teams.
• Background in retail, trade sales, hardware, DIY or related sectors.
• Experience across B2B and B2C sales environments.
• Experience developing promotional strategies and commercial campaigns.
• Track record of developing sales talent and improving performance across multiple locations.

Responsibilities

• Develop and implement sales strategies to increase revenue, profitability and market share.
• Identify new business opportunities, untapped markets and potential revenue streams.
• Set clear commercial objectives and ensure sales targets are communicated and achieved.
• Manage, motivate and develop a nationwide team of Sales Representatives.
• Establish clear performance expectations, monitor results and support continuous improvement.
• Build a proactive, accountable and commercially focused sales culture.
• Work closely with Branch Managers to maximise sales opportunities across the retail network.
• Ensure branch teams have product knowledge, tools and support to drive sales.
• Strengthen collaboration between branch teams and the wider sales function.
• Monitor market trends, competitor activity and customer behaviour to identify growth opportunities.
• Work with the wider business to optimise product ranges, brand positioning and promotional activity.
• Collaborate with Finance, Marketing, Supply Chain and Commercial teams to improve business performance.
• Maintain a strong focus on customer service, margin management and long-term customer relationships.

Job description

An established, multi-site retail and trade business is seeking an experienced Sales Manager to lead its sales strategy, drive commercial growth and develop a high-performing sales team.

Reporting directly to the Managing Director, this is a newly created senior position with responsibility for increasing revenue and profitability across a nationwide branch network. The successful candidate will combine strategic vision with a hands‑on approach, working closely with branch management, Sales Representatives and key business functions to maximise sales performance and customer relationships.

This is an opportunity for a commercially driven leader who can translate business strategy into measurable results while building a strong, customer-focused sales culture.

Key Responsibilities

Sales Strategy & Growth

• Develop and implement sales strategies to increase revenue, profitability and market share.
• Identify new business opportunities, untapped markets and potential revenue streams.
• Set clear commercial objectives and ensure sales targets are communicated and achieved.
• Manage, motivate and develop a nationwide team of Sales Representatives.
• Establish clear performance expectations, monitor results and support continuous improvement.
• Build a proactive, accountable and commercially focused sales culture.

Retail & Branch Performance

• Work closely with Branch Managers to maximise sales opportunities across the retail network.
• Ensure branch teams have the product knowledge, tools and support required to drive sales.
• Strengthen collaboration between branch teams and the wider sales function.

Commercial & Market Development

• Monitor market trends, competitor activity and customer behaviour to identify growth opportunities.
• Work with the wider business to optimise product ranges, brand positioning and promotional activity.
• Collaborate with Finance, Marketing, Supply Chain and Commercial teams to improve business performance.
• Maintain a strong focus on customer service, margin management and long-term customer relationships.

The Ideal Candidate

• Proven track record of developing and delivering successful sales strategies.
• Strong commercial acumen, with a clear understanding of revenue growth and margin performance.
• Demonstrable experience managing, motivating and developing sales teams.
• Ability to translate strategic objectives into practical sales plans and measurable results.
• Excellent relationship‑building, communication and influencing skills.
• Strong analytical and decision‑making capabilities.
• Experience working collaboratively across multiple business functions.
• A hands‑on leadership style, with a willingness to spend time in branches and work directly with sales teams.
• Background in retail, trade sales, hardware, DIY or a related sector.
• Experience across both B2B and B2C sales environments.
• Experience developing promotional strategies and commercial campaigns.
• A track record of developing sales talent and improving sales performance across multiple locations.

Leadership Style

The successful candidate will be a strategic thinker and approachable leader who leads by example. They will be commercially ambitious, customer‑focused and capable of building strong relationships across all levels of the business.

A visible and proactive management style is essential, with regular engagement across the branch network and a focus on supporting teams, improving performance and delivering sustainable growth.