Sales Manager - Hospitality & Events

Sigmar Recruitment; Ireland; On-site; EUR 63,000 - 77,000; Full time

Job summary

Sigmar Recruitment in Ireland is seeking a Hospitality Sales Manager for a premier sporting events company in Dublin. Lead commercial sales and hospitality, driving revenue growth, memberships, and premium packages while managing client accounts and a sales team.

You will deliver annual plans, maintain high service standards, and report on performance. A full driving licence and ability to visit clients are required in this fast-paced, office-based role.

Qualifications

• 4+ years’ management experience in Hospitality and Events.
• Experience running multiple restaurants simultaneously.
• Sporting events background is a strong advantage.
• Proven revenue growth and business development.
• Strong client relationships and team leadership.
• Excellent communication, organisation and commercial awareness.
• Thrives in fast-paced, event-focused environments.
• Full driving licence and own car.

Responsibilities

• Deliver annual sales and hospitality plans with leadership.
• Meet/exceed targets in hospitality, memberships, ticketing, and commercial sales.
• Grow new business and manage existing client accounts.
• Maximise revenue through upselling/cross-selling.
• Support increased attendance and customer retention.
• Build client, sponsor, and partner relationships.
• Ensure premium customer service and resolve feedback.
• Lead, motivate, and develop the sales team.
• Set targets, KPIs, and maintain a high-performing, customer-focused culture.
• Maintain CRM records and report on sales/performance.
• Manage budgets and ensure compliance.

Skills

Leadership

Restaurant ops

Events experience

Revenue growth

Client relationships

Communication

Driving licence

Job description

Working for one of the biggest and busiest Sporting Event companies in Ireland who are Irish owned and over 100 years old. They employ over 500 people and have numerous restaurants, bars and onsite venues.

Due to retirement they are now looking to recruit a Sales Manager to lead commercial sales and hospitality at Sports Day Events, focusing on revenue growth, hospitality packages, memberships, and related opportunities. This leadership position drives business targets, enhances customer experience, and achieves financial performance goals.

This role is office based in Dublin and will required Client Visits so full driving licence essential.

About your new Hospitality Sales Manager job

• Deliver annual sales and hospitality plans with leadership.
• Meet/exceed targets in hospitality, memberships, ticketing, and commercial sales.
• Grow new business and manage existing client accounts.
• Maximise revenue through upselling/cross-selling.
• Support increased attendance and customer retention.
• Build client, sponsor, and partner relationships.
• Ensure premium customer service and resolve feedback.
• Lead, motivate, and develop the sales team.
• Set targets, KPIs, and maintain a high-performing, customer-focused culture.
• Maintain CRM records and report on sales/performance.
• Manage budgets and ensure compliance.

What Skills You Need for this Hospitality Sales Manager Job

• 4+ years’ management experience in Hospitality and Events is essential for this role
• Experience running a variety of restaurants at any one time
• Sporting events background a strong advantage
• Proven revenue growth and business development.
• Strong client relationship and team leadership skills.
• Excellent communication, organisation, and commercial awareness.
• Ability to thrive in fast-paced, event-focused environments.
• Full Driving Licence and own car.

What’s on Offer

This role comes with a salary of circa 70k plus Bonus and Benefits.