Sales Manager - BTR & PBSA

Greystar Worldwide, LLC; Dublin; On-site; EUR 85,000 - 120,000; Full time

Job summary

Greystar Ireland is seeking a Sales Manager to lead the sales platform for Student Accommodation and Build to Rent assets. You will run revenue management and OTA configuration, own B2B and group sales, and line manage the in-country B2C sales resource, working with performance marketing to drive the lead-to-lease journey.

The role requires hands-on pricing, channel management with Mews and RMS, strong numeracy, and excellent relationship building with education providers, universities, and

Qualifications

• Hands-on experience in revenue management and pricing using data.
• Experience configuring and optimising OTA and channel manager setups in hospitality.
• Experience in B2B or group sales, including negotiating and contracting.
• Strong numerate and communication skills for proposals and pitches.
• Experience leading people and managing a budget within the property sector or similar.
• Fluent English in written and spoken communication.

Responsibilities

• Set and adjust Academic Year, extension and summer rates using demand and market data.
• Own RMS approach and daily pricing decisions with clear controls.
• Review occupancy, rate and revenue weekly against budget.
• Configure and maintain OTA/channel set-up in Mews with listings and rate plans.
• Optimise OTA performance across Hostelworld, Expedia and Airbnb.
• Own room allocation by channel and site to avoid overbookings.
• Manage Academic Year nominations and relationships with education providers.
• Lead B2C sales, set KPIs for leads, tours and bookings; drive lead-to-lease.
• Oversee sales budget and forecast seasonal resourcing; coach the team.
• Collaborate with operations and finance to reconcile PMS/channel data.
• Ensure compliance with policies and maintain high service standards.

Skills

Revenue management

Pricing strategies

OTA configuration

Channel management

B2B sales

Group sales

Budget management

People leadership

Communication skills

Excel proficiency

English fluency

Tools

Mews

Yardi

Entrata

Lavanda

Job description

ABOUT GREYSTAR

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.

JOB DESCRIPTION SUMMARY

The Sales Manager is a hands-on commercial role leading the sales platform for Ireland across Student Accommodation (PBSA) and Multifamily (Build to Rent) assets. You will personally run revenue management and OTA configuration and optimisation for the Summer short-stay business, own B2B and group sales, and line manage the in-country Canvas B2C sales person, working with performance marketing to own the lead-to-lease journey.

JOB DESCRIPTION

Key Role Responsibilities

Revenue management and pricing (hands-on)

• Set and adjust Academic Year, extension and summer rates, using demand, pick-up, events and market data


• Own the RMS approach and its cost, and make daily pricing decisions with clear controls


• Carry out daily reviews and deliver weekly reporting on occupancy, rate and revenue against budget

OTA and channels (hands-on)

• Configure and maintain OTA and channel manager set-up in Mews, including listings, content, rate plans, restrictions and availability


• Optimise OTA performance (visibility, conversion, promotions, commission, rate parity and reviews) across channels such as Hostelworld, Expedia and Airbnb


• Own room allocation by channel and site to keep control of availability and avoid overbookings


• Own relationships with third party agents and demand channels

B2B and groups

• Own Academic Year nomination sales and account management, and relationships with education providers and universities


• Win and manage summer groups, language schools and corporates, with clear pricing, contracts and handover to sites and Finance

B2C sales and marketing

• Line manage the in-country B2C sales person, setting KPIs for leads, tours and bookings, and provide sales aids such as scripts and email templates


• Own the lead-to-lease journey and conversion metrics, and chair the weekly sales and marketing call with performance marketing

Systems, finance and team

• Act as the subject matter expert for Mews, OTA channel management and RMS, and work with Finance and Systems so PMS, channel manager, Mews and Yardi data reconcile


• Own the sales budget, report on sales performance to the wider business, and forecast resourcing for seasonal peaks


• Recruit, coach and develop team members, and work with operations teams across the leasing cycle

Organisational

• Follows established policies and procedures, ensures compliance with regulatory requirements and reports any safety issues or infractions to the appropriate individual(s).


• Identifies areas for improvement, suggests and implements ideas that achieve operational excellence, and keeps up to date with changes in technology, processes and industry standards.

Knowledge & Qualifications

• Good level of general education, and proficient in Microsoft Office, especially Excel.


• Proficiency in using property operations software. Training will however, be provided.

Experience & Skills

Essential

• Hands-on experience in revenue management and pricing, using data to set and adjust rates


• Hands-on experience configuring and optimising OTA and channel manager set-up, ideally in hospitality, short-stay, student accommodation or build to rent


• Experience in B2B or group sales, including negotiating and contracting


• Strong numerate and communication skills including the ability to prepare and sell business proposals


• Experience in leading people, and managing a budget within the property sector or similar environment


• A strong influencer and relationship builder, both internally and externally


• Excellent organisation skills, including the ability to prioritise workload and show good judgment under pressure


• Fluent English verbal and written communication skills

Desirable

• Experience with Mews, Lavanda, Entrata or Yardi, or similar PMS, channel manager and RMS platforms


• Knowledge of the Irish student accommodation, residential or tourism market, and of the summer letting cycle


• Additional language capabilities

Important Notice: Greystar will never request your banking details or other sensitive personal information during the interview process. Greystar does not conduct any interviews via text or messaging, and all communication will come from official Greystar email addresses (@greystar.com). If you receive suspicious requests, please report them immediately to [e-mail].