Sales & Hospitality Manager

Hollybank Trustees Ltd; Dublin; Hybrid; EUR 60,000 - 85,000; Full time

Job summary

Leopardstown Racecourse in Dublin is seeking a Sales & Hospitality Manager to lead the commercial sales and hospitality activity, driving revenue across racedays, hospitality packages, memberships, and related opportunities.

As a member of the Leopardstown Racecourse Leadership Team, you will develop client relationships, lead a high-performing sales team, and ensure outstanding customer service and stakeholder engagement.

Qualifications

• Minimum 4 years' management experience in sales, hospitality, events, sport, leisure, or a related sector.
• Proven track record in achieving and exceeding revenue targets.
• Strong business development and relationship management skills.
• Experience leading and developing teams.
• Excellent communication, customer service, and stakeholder management skills.
• Strong commercial awareness and experience using CRM systems.
• Excellent organisational skills with attention to detail.
• Ability to work in a fast-paced environment and flexibility to support racedays and events.

Responsibilities

• Develop and deliver the annual sales and hospitality plan in conjunction with the CEO and HRI Commercial Team.
• Achieve revenue targets across hospitality, memberships, ticket packages, and other raceday commercial opportunities.
• Drive new business while managing and growing existing client relationships.
• Identify and develop new revenue-generating opportunities.
• Maximise sales through upselling and cross-selling initiatives.
• Support attendance growth and customer retention across racedays and events.
• Oversee hospitality sales and membership programmes, ensuring a premium customer experience.
• Build strong relationships with Annual Members, hospitality clients, sponsors, and catering partners.
• Ensure customer service excellence across all touchpoints.
• Respond effectively to customer enquiries and feedback.
• Lead, motivate, and develop the Sales Team, including Sales Executives, Office Coordinator, and casual staff.
• Set clear objectives, KPIs, and performance standards.
• Foster a high-performance, customer-focused culture.
• Work collaboratively with Operations, Marketing, Catering, and other departments to deliver racedays and events.
• Maintain accurate CRM records and provide regular sales forecasts and performance reports.
• Manage departmental budgets and ensure compliance with company policies and procedures.
• Support wider HRI Racecourse Division initiatives as required.
• Undertake other duties and responsibilities as may reasonably be assigned by the CEO.

Skills

Sales leadership

Hospitality sales

Client relationships

CRM experience

Tools

CRM systems

Job description

Location: Hybrid / Leopardstown Racecourse, Foxrock , Dublin , D18C9V6
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing | Sales
Salary: Negotiable salary

Role Purpose

The Sales & Hospitality Manager is responsible for leading the commercial sales and hospitality activity at Leopardstown Racecourse, driving revenue growth across racedays, hospitality packages, memberships, and associated commercial opportunities. As a member of the Leopardstown Racecourse Leadership Team, the role will contribute to the delivery of the racecourse's strategic business objectives, commercial targets, customer experience ambitions, and financial performance.

The successful candidate will lead a high-performing sales team, develop strong relationships with existing and prospective clients, and identify innovative opportunities to grow revenue while ensuring exceptional customer service and stakeholder engagement.

Responsibilities:

• Develop and deliver the annual sales and hospitality plan in conjunction with the CEO and HRI Commercial Team.
• Achieve revenue targets across hospitality, memberships, ticket packages, and other raceday commercial opportunities.
• Drive new business while managing and growing existing client relationships.
• Identify and develop new revenue-generating opportunities.
• Maximise sales through effective upselling and cross-selling initiatives.
• Support attendance growth and customer retention across all racedays and events.

Hospitality & Customer Experience

• Oversee hospitality sales and membership programmes, ensuring a premium customer experience.
• Build strong relationships with Annual Members, hospitality clients, sponsors, and catering partners.
• Ensure customer service excellence across all customer touchpoints.
• Respond effectively to customer enquiries and feedback.

Leadership & Team Management

• Lead, motivate, and develop the Sales Team, including Sales Executives, Office Coordinator, and casual staff as required.
• Set clear objectives, KPIs, and performance standards.
• Foster a high-performance, customer-focused culture.

Stakeholder Management & Reporting

• Work collaboratively with Operations, Marketing, Catering, and other departments to deliver successful racedays and events.
• Maintain accurate CRM records and provide regular sales forecasts and performance reports.
• Manage departmental budgets and ensure compliance with company policies and procedures.
• Support wider HRI Racecourse Division initiatives as required.
• Undertake other duties and responsibilities as may reasonably be assigned by the CEO.

Skills & Experience

• Minimum 4 years' management experience in sales, hospitality, events, sport, leisure, or a related sector.
• Proven track record in achieving and exceeding revenue targets.
• Strong business development and relationship management skills.
• Experience leading and developing teams.
• Excellent communication, customer service, and stakeholder management skills.
• Strong commercial awareness and experience using CRM systems.
• Excellent organisational skills with attention to detail.
• Ability to work in a fast-paced environment and flexibility to support racedays and events.

Key Capabilities

Customer Focus

• Creates an environment where the team is empowered to put the customer first.
• Supports the team in managing their workload to ensure customer needs are met.
• Role models customer focus and drives and develops customer focused initiatives.
• Ensures customer satisfaction is a priority.

Developing Self

• Is self-aware and proactively seeks feedback, using it for personal and professional development.
• Role models development by developing themselves and others.
• Reflects on behaviour, adapting approach to different situations.
• Is open to new ideas, drives continuous improvement with team and across the business.
• Sets and delivers against SMART objectives for their area/team.
• Is accountable and delivers sustainable results, using resources effectively.
• Understands the wider business and its goals, onward communicates this to team.
• Empowers others to deliver their goals and projects with energy and pace.
• Is a flexible and adaptable to the needs of the business and delivers accordingly.
• Reviews processes and ways of working always striving for best practice and improving industry standards.
• Is creative and innovative and supports others to develop opportunities for creative thinking and innovation.
• Looks for innovative ways to provide a better service to our stakeholders.
• Implements change in a supportive, reassuring way, bringing ours on the journey with them.

Leadership

• Motivates and empowers others through a ‘can do’ approach.
• Understands strategic intent and aligns objectives and messages accordingly.
• Role models leadership and our core values.
• Develops, motivates and inspires others.

Team

• Creates team environments where everyone contributes to the team objectives and is stretched accordingly.
• Ensures productive and positive communication is taking place across all teams.
• Harnesses team capability to ensure teams are performing to a high standard.

HRI is an equal opportunities employer. Interview candidates will be provided with any necessary reasonable accommodations when called for interview.