Ecommerce & Commercial Executive

Hollybank Trustees Ltd; Dublin; On-site; EUR 42,000 - 65,000; Full time

Job summary

HRI Racecourses Ltd is seeking an Ecommerce & Commercial Executive to manage the day-to-day ticketing system across four racecourses, aligning with promotions and capabilities. You will support hospitality during festivals and larger meetings, and assist the Commercial team with sponsorship and partnerships.

The role requires excellent communication, strong analytical skills, and experience with ticketing, CRM, and reporting tools.

Qualifications

• Excellent communication and customer service skills.
• Commercial mindset with sponsorship/partnership experience.
• Strong understanding of online sales, ticketing, CRM and reporting.
• Analytical with ability to interpret sales data and metrics.
• Experience preparing reports, presentations and commercial materials.
• Highly organised with ability to manage multiple priorities to deadlines.
• Self-motivated, proactive with solid project administration.
• Experience in sport/events/hospitality with racing knowledge is advantageous.

Responsibilities

• Manage day-to-day ticketing system across four racecourses.
• Provide race day support and ensure access control readiness.
• Train staff and maintain user manuals for ticketing.
• Collaborate with Commercial & Finance on special products and reporting.
• Support sponsorship and commercial partnerships, deliver assets and reports.
• Coordinate activations with Marketing, Digital and Racecourse ops.
• Prepare sponsorship proposals and post-event reports.

Skills

Communication

Relationship management

Customer service

Sponsorship

Partnerships

Account management

Business development

CRM systems

Ticketing systems

Online sales platforms

Reporting tools

Analytics

Presentations

Proposals

Organisational skills

Time management

Project administration

Sport industry experience

Racing industry knowledge

Tools

Ticketing system

CRM systems

Reporting tools

Job description

Location: On site / Leopardstown Racecourse, Foxrock , Dublin , D18C9V6
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing | Marketing
Salary: Negotiable salary

The responsibilities & competencies required for the role of Ecommerce & Commercial Executive with HRI Racecourses Ltd are as follows:

Role Purpose

Full responsibility for the day-to-day management and maintenance of the shared ticketing system, ensuring it is aligned with all products, promotions and capabilities as required to support the activities of the ticketing function at the racecourses.Provide support to the hospitality functions around festivals and larger meetings. The role will also support the Commercial team in the delivery of sponsorship and commercial partnerships, including partner servicing, reporting, fulfilment of contractual rights, commercial analysis and pitch support, helping to maximise commercial revenue opportunities across HRI Racecourses.

Responsibilities

Ticketing Administration

• Ensure the ticketing system can support the activities of the sales function by :
• Creating events and promotional codes
• Uploading barcodes, ticket options
• Linking ticketing system to the racecourse websites
• Ensuring ticket prices are up to date at all times
• Ensuring ticket options are ‘live’ and available for sale on the website and on the ticketing system site
• Maintaining the ticketing system and ensuring that there is a consistent message through to the main racecourse website.
• Become the super user of the system and be able to interpret the operational impact of sales initiatives on the system
• Champion ticketing innovation and embrace new functionality
• Re-design of tickets with input from Marketing, Racecourses and Commercial team
• Work closely with Insights team to ensure consistent product naming and accurate reporting
• Manage the ticketing web pages in terms of design and functionality for the 4 HRI racecourses. Ensure that the events and products are on sale in line with HRI pricing and sales window document.
• Work closely with the Commercial and Finance teams to ensure all special products are built and available and all reports can be easily reconciled
• Work with our partner Cloda on the WhatsApp sales channel. Ensure that WhatsApp messages are sent for all festivals. Liaise with the Digital Marketing team on data growth initiatives.
• Work with HRI Marketing and Racecourses to ensure that ticketing system access control functions are appropriate
• Support the racecourses in the training of ticketing system users, and ensure all user manuals are updated as required

Race Day Support

• Provide ticketing and access control support across HRI racecourses, ensuring scanners, turnstiles and associated systems are operational and race-day ready.
• Deliver training and technical support to racecourse staff and third-party providers, resolving issues efficiently to ensure a seamless customer experience.
• Assist on-site during race meetings and major festivals, supporting admission operations, courtesy desks, cash sales points and other event-day activities as required.
• Participate in the race day support rota and be available on-call for HRI racecourse fixtures (Leopardstown, Fairyhouse, Navan and Tipperary).

Hospitality Administration

• Support enquiries for hospitality, working with racecourse hospitality teams to ensure each booking is complete and accurate
• Support the racecourses with the print and preparation of tickets
• Follow all established procedures in relation to processing booking, payments, receipt issue, booking records etc.

Project Management and Support

• Use your understanding of user requirements, research and your technical and systems knowledge to support testing of the system
• Engage user acceptance testing and any other tasks to support enhancements to the ticketing system

Commercial & Sponsorship Support

• Support the Commercial team in the management and delivery of sponsorship and commercial partnerships across HRI Racecourses.
• Assist with the fulfilment of sponsor rights and benefits, ensuring all contractual obligations are delivered to a high standard and within agreed timelines.
• Act as a day-to-day point of contact for selected commercial partners, developing strong working relationships and ensuring excellent partner service.
• Coordinate sponsorship assets across racecourses, including branding, hospitality entitlements, promotional activity, digital assets and ticket allocations.
• Assist in the preparation of commercial proposals, sponsorship presentations and sales materials for prospective partners.
• Support the Commercial team in identifying new sponsorship opportunities and revenue-generating initiatives across racecourses and events.
• Work with Marketing, Digital and Racecourse Operations teams to ensure sponsorship activations are executed effectively.
• Prepare post-event and end-of-season sponsorship reports, including attendance figures, audience insights, digital performance metrics and return-on-investment summaries.
• Maintain accurate records of sponsorship agreements, rights inventories and commercial partner activity.
• Assist in the valuation and packaging of racecourse assets to support sponsorship sales opportunities.
• Support the delivery of sponsor activations and hospitality programmes during major festivals and race meetings.
• Monitor commercial performance metrics and provide regular reporting on sponsorship and commercial activity.

Skills and Experience

• Excellent communication, relationship management and customer service skills.
• Commercially minded with experience or exposure to sponsorship, partnerships, account management or business development.
• Strong understanding of online sales platforms, ticketing systems, CRM systems and reporting tools.
• Analytical with the ability to interpret sales data, customer insights and performance metrics.
• Experience preparing reports, presentations and commercial proposals.
• Highly organised, detail-oriented and capable of managing multiple priorities to tight deadlines.
• Self-motivated, proactive and solution-focused, with strong project administration skills.
• Experience in sport, events, hospitality or entertainment sectors, and knowledge of the racing industry, would be advantageous.

Key Capabilities

• Demonstrates an understanding of revenue generation and commercial objectives.
• Understands the value of sponsorship assets and the importance of delivering return on investment to commercial partners.
• Uses data and insights to support commercial decision-making.
• Identifies opportunities to enhance customer, sponsor and stakeholder value.

Customer Focus

• Knows who the customer is
• Always interacts professionally with the customer and adapts own manner to suit individual customer needs
• Takes pride in delivering a high-quality service

Developing Self

• Actively seeks to develop by seeking feedback to gain insights for required improvement and proactively identifies skills gaps
• Develops self-awareness through being curious, listening and sharing with colleagues
• Uses internal opportunities to learn about wider organisation along with knowledge of own role
• Approaches every activity with a desire for success and a ‘can do’ attitude
• Understands own goals and objectives and how these impact wider department objectives
• Displays an understanding of the importance of deadlines and an ability to meet same, striving to surpass expectations while maintaining high standards for attention to detail and adhering to company procedures
• Brings potential solutions rather than problems to manager/colleagues
• Considers all activities to be worthy of review for effectiveness and efficiency of process
• Adjusts positively to changing tasks or new responsibilities when needed and is comfortable with new technologies

Leadership

• Focuses on individual accountability in roles and takes responsibility for the successful completion of own tasks
• Shows initiative and energy to get things done
• Is creative in approach and can think outside the box in terms of problem solving

Team

• Builds relationships with team members and stakeholders
• Shares knowledge with others and is open to learning from other colleagues
• Illustrates willingness to help others and is approachable

HRI is an equal opportunities employer. Interview candidates will be provided with any necessary reasonable accommodations when called for interview.