We’re building a more strategic SDR motion across Shopify’s EMEA Enterprise segment.
This role is not about creating more generic activity. You’ll work a focused set of complex accounts and turn real signals into coordinated account plays. That means researching the business, developing a clear “why now,” mapping the buying group, and creating personalised outreach across email, phone, LinkedIn, events, gifting, and partner motions.
You’ll work closely with Account Executives & Marketing to create qualified pipeline while protecting the prospect experience and avoiding overlapping outreach.
Key responsibilities
- Build account-level hypotheses using business, technology, engagement, and relationship signals.
- Map and validate multiple stakeholders across ecommerce, digital, payments, finance, retail operations, IT, and executive leadership.
- Create thoughtful, highly personalised multichannel outreach.
- Activate plays & campaigns across priority prospects, engaged accounts, and relevant closed-lost opportunities.
- Run early qualification to understand fit, priorities, stakeholders, timing, and the decision process.
- Deliver clear, actionable handoffs that prepare the AE to advance the opportunity.
- Coordinate closely with account teams before outreach to prevent duplication or account fatigue.
- Test new approaches- including events, gifting, partner content, and account-specific assets- and share what the market is telling us.
- Maintain accurate CRM data and measure success through qualified pipeline, opportunity progression, reactivation, and conversion quality.
What makes this role different
Enterprise accounts require more depth, patience, and judgment than a traditional volume-based SDR motion. You’ll work fewer accounts more intentionally, navigate larger buying groups, and collaborate closely with the broader account team.
Qualifications
- Proficiency in English is required for all roles; additionally, a native or bilingual level of proficiency in a second European language is appreciated.
- A relationship builder who is motivated by creating and advancing real opportunities.
- Strong business curiosity and the ability to quickly understand a prospect’s situation.
- Excellent written communication and confidence engaging prospects by phone.
- Strong fluency with AI tooling.
- Sound judgment around account prioritisation, personalisation, and stakeholder strategy.
- Ruthless time management and the ability to operate through ambiguity.
- A collaborative approach to working with AEs and cross-functional partners.
- Comfort using data and performance signals to improve your approach.
- Strong CRM discipline and ownership of your work.
- Shopify product knowledge or the ability to build it quickly across our platform, Shop Pay, POS, and B2B capabilities.