Retail Commercialisation Lead: Pop-Ups & Experiential Revenue

Savills Ireland; Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Savills Ireland is seeking an experienced Commercialisation Manager for Blanchardstown Centre, Ireland’s largest retail location. You will identify brands, negotiate terms, and deliver activations to maximise ancillary income while aligning with the centre’s strategy.

You will collaborate with investors, management, marketing and operations to optimise trading performance, enhance the customer experience, and drive revenue growth through innovative retail concepts.

Qualifications

• PSRA Licence, Category C is required.
• Bachelor's degree in Business, Marketing, Retail Management, or related field is required.
• 5+ years' experience in retail, commercialisation, retail leasing, business development, events or shopping centre management.
• Strong network of retail, leisure and brand contacts.
• Strong commercial acumen and understanding of retail operations.
• Ability to identify new revenue opportunities and convert leads into commercial agreements.
• Advanced analytical and financial skills.
• Self-motivated with the ability to manage a sales pipeline and achieve targets.
• Excellent presentation and communication skills.

Responsibilities

• Lead and be accountable for developing and executing retail commercialisation strategies that deliver on the business plan and drive income growth.
• Plan, coordinate, and deliver the retail trading calendar across all channels.
• Identify, target and secure brands, retailers and entrepreneurs for pop-ups, kiosks and short-term spaces.
• Source new business opportunities from local, national and international brands.
• Build and maintain a pipeline of prospective occupiers across retail, F&B, services and experiential activations.
• Negotiate terms, licences and short-term occupation agreements to achieve income targets.
• Develop relationships with retail agents, brand representatives and event companies to generate leads.
• Assess prospective occupiers to fit the centre's mix and brand positioning.
• Manage end-to-end booking processes: inquiries, viewings, proposals, contracts and onboarding.
• Collaborate with Centre Management, Operations and Marketing to deliver activations and campaigns.
• Monitor occupancy and maximise utilisation of kiosks and vacant units.
• Create and implement a commercialisation strategy to increase ancillary revenue.
• Produce regular reports on pipeline activity, occupancy, revenue and KPIs for senior stakeholders.
• Present trading performance and strategic recommendations to leadership.
• Champion continuous improvement of retail processes and commercial effectiveness.

Skills

PSRA Licence C

5+ years experience

Strong network

Commercial acumen

Analytical skills

Sales pipeline

Presentation & communication

Education

Bachelor's degree in Business/Marketing/Retail Management

Job description

Savills Ireland is seeking an experienced Commercialisation Manager for Blanchardstown Centre, Ireland’s largest retail location. You will identify brands, negotiate terms, and deliver activations to maximise ancillary income while aligning with the centre’s strategy.

You will collaborate with investors, management, marketing and operations to optimise trading performance, enhance the customer experience, and drive revenue growth through innovative retail concepts.