Remote Product Marketing Lead – Aviation Tech

Valsoft Corporation; Ireland; A distancia; EUR 75.000 - 110.000; Jornada completa

Descripción de la vacante

Valsoft Corporation seeks a strategic Product Marketing Manager to lead GTM activities for our aviation software portfolio in the EMEA region. You will shape positioning and messaging for technically complex products, enabling sales to win multi-stakeholder deals across airlines, airports, MROs, and CAMOs.

This role sits at the product/sales interface, driving market insights, competitive analysis, and collaboration with Product, Growth Marketing, and Sales to ensure successful launches and

Formación

• 5+ years in B2B SaaS product marketing or sales enablement.
• Proven ability to market technically complex or specialist software to expert buyers.
• Strong understanding of go-to-market planning and sales enablement.
• Ability to run competitive intelligence and win/loss analysis and convert it into practical positioning.
• Comfort operating in domains with technical depth and long, multi-stakeholder sales cycles.
• Track record influencing product roadmap and sales strategy, not just producing collateral.
• Experience or knowledge of aviation industry is preferred.

Responsabilidades

• Own end-to-end go-to-market strategy for product launches and enhancements, from positioning through to sales readiness and adoption tracking.
• Define product positioning, messaging, and competitive differentiation against named category competitors.
• Build sales enablement that changes win rates: battlecards, objection-handling guides, discovery frameworks, ROI/value narratives, and technical-to-commercial translation for executive buyers.
• Partner with Product and Sales teams to align feedback, market trends, and product roadmap.
• Run structured competitive and market analysis and turn it into positioning and enablement decisions.
• Collaborate with Growth Marketing to align campaigns with product objectives.
• Support the commercial narrative behind webinars, case studies, and product content (Growth Marketing owns execution and demand generation).
• Measure launch success through adoption, leads, and market feedback.

Conocimientos

B2B SaaS product marketing

Sales enablement

Go-to-market planning

Competitive intelligence

Win/Loss analysis

Technical depth domain

Product roadmap influence

Descripción del empleo

Valsoft Corporation seeks a strategic Product Marketing Manager to lead GTM activities for our aviation software portfolio in the EMEA region. You will shape positioning and messaging for technically complex products, enabling sales to win multi-stakeholder deals across airlines, airports, MROs, and CAMOs.

This role sits at the product/sales interface, driving market insights, competitive analysis, and collaboration with Product, Growth Marketing, and Sales to ensure successful launches and