Marketing Manager — Digital

Amris Aviation Limited; Ireland; On-site; EUR 70,000 - 90,000; Full time

Job summary

Amris Aviation Limited is seeking a highly capable B2B digital marketer to own demand generation across SaaS-like aviation tech products. You will lead multi‑channel campaigns, optimize SEO and CRO, and drive lifecycle email programs to nurture prospects into pipeline-ready MQLs.

You will partner with Product, Sales and SMEs, manage budgets and analytics, and produce performance dashboards for leadership. The role emphasizes hands-on execution and a data-driven mindset in Ireland.

Qualifications

• 5+ years of B2B digital marketing experience.
• Demonstrated track record generating pipeline from multiple channels.
• Excellent written and spoken English.

Responsibilities

• Build and operate the full digital marketing funnel: SEO, paid search, paid social, content syndication and lifecycle email.
• Own the marketing funnel measurable by MQLs, SQLs and pipeline contribution.
• Plan multi-channel campaigns and orchestrate launch sequences across web, email, social and PR.
• Manage analytics stack and deliver weekly dashboards for Sales and Exec.
• Lead content calendar with Product, Sales and SMEs; brief, edit and ship articles and videos.

Skills

B2B marketing

Demand gen

SEO

Content marketing

Analytics

English proficiency

Tools

GA4

LinkedIn Ads

Google Ads

HubSpot

Ahrefs

Semrush

GSC

Job description

Own Amris's digital marketing engine end-to-end: demand generation, SEO/SEM, content distribution, lifecycle email, and paid social — all aimed at airline, ATO and flight-school buying committees.

• Build and operate the full digital marketing funnel: SEO, paid search, paid social (LinkedIn, Meta), content syndication, and lifecycle email — measured on MQLs, SQLs and pipeline contribution.
• Own the Amris website's SEO and conversion roadmap: keyword strategy, on-page optimisation, technical SEO, and CRO experiments across key landing pages and Playbook lead-capture flows.
• Plan and execute multi-channel campaigns around Amris Playbooks, Case Studies, Events, and product launches; orchestrate launch sequences across web, email, social and PR.
• Manage the marketing analytics stack (GA4, LinkedIn Insight Tag, HubSpot/CRM, attribution) and produce weekly performance dashboards for Sales and Exec.
• Run a tight content calendar in partnership with Product, Sales and SMEs — briefing, editing, and shipping articles, videos, webinars, and customer stories.
• Manage agency, freelance and tooling budget; pick the right vendors, kill the wrong ones quickly.

What you bring

• 5+ years of B2B digital marketing experience, with at least 2 years owning demand generation at a SaaS or technology scale-up.
• Hands-on proficiency with GA4, LinkedIn Ads, Google Ads, HubSpot (or equivalent CRM), and modern SEO tooling (Ahrefs, Semrush, GSC).
• Demonstrated track record of generating measurable pipeline from organic, paid and lifecycle channels.
• Strong copy and creative judgement — you can brief, edit and ship great work without waiting for an agency.
• Analytical mindset: comfortable owning a number, running experiments, and reporting honestly on results.
• Excellent written and spoken English.

Nice to have

• Prior experience marketing into aviation, defence, regulated training, or another long-cycle, multi-stakeholder B2B segment.
• Hands-on experience with React-based marketing sites, headless CMS workflows, and developer-led SEO (structured data, sitemaps, performance).
• Familiarity with ABM tooling (6sense, Demandbase, Clearbit) and intent data providers.