Remote Meta Ads Specialist — Lead Gen & Demos

Lever, Inc.; Ireland; Remote; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Remote full-time

Paid leave

Health insurance

Professional training

Mentoring

Job summary

Lever, Inc. on behalf of a partner company is seeking a Paid Social / Meta Ads Specialist based in Ireland. This hands-on role drives customer acquisition through Meta Ads on Facebook and Instagram, owning campaigns end-to-end.

You will work independently and with cross-functional teams to optimize funnels, install AI-assisted creative workflows, measure performance, and report insights. Remote full-time with competitive compensation and benefits.

Qualifications

• 3+ years hands-on experience managing Meta Ads campaigns across Facebook and Instagram.
• Proven experience optimizing campaigns toward measurable conversion goals.
• Demonstrated success with lead generation, appointment booking, demo, signup, or trial-based acquisition funnels.
• Strong understanding of Meta campaign structures, audience targeting, retargeting, lookalike audiences, and exclusion strategies.
• Strong creative testing capabilities, including developing ad concepts, writing copy, briefing visual assets, and rapidly testing variations.
• Working knowledge of landing page optimization and conversion-focused copywriting.
• Solid understanding of Meta Pixel, Conversion API, conversion events, and attribution.
• Familiarity with Google Analytics, Google Tag Manager, or comparable analytics and tracking platforms.
• Experience using AI tools for creative generation, copywriting, landing page development, research, or workflow automation.
• Strong analytical skills and the ability to translate campaign data into actionable optimization decisions.
• Comfortable managing budgets, campaign pacing, optimization priorities, and reporting independently.
• Excellent written and verbal communication skills in English.
• Highly organized, proactive, and comfortable taking ownership of campaign performance.
• Experience with SaaS, software, digital products, or technology companies is preferred.
• Strong understanding of B2B and/or high-intent lead generation funnels is desirable.
• Experience with demo-booking, appointment scheduling, or free-trial acquisition campaigns is an advantage.
• Familiarity with CRM and marketing automation platforms such as HubSpot, GHL, or similar systems is preferred.
• Experience connecting paid advertising performance with CRM lead quality and sales pipeline outcomes is a plus.
• Exposure to LinkedIn Ads, TikTok Ads, YouTube Ads, or other paid social channels is desirable.
• Experience scaling campaigns in competitive markets is advantageous.
• Meta Blueprint or comparable digital advertising certifications are a plus.

Responsibilities

• Own and execute Meta Ads strategies across Facebook and Instagram, from campaign planning and launch through optimization and scaling.
• Build and manage campaigns focused on lead generation, demo bookings, appointments, trial signups, and other high-intent conversion events.
• Develop audience strategies using interest targeting, lookalike audiences, retargeting, exclusions, and funnel-stage segmentation.
• Manage advertising budgets and pacing while aligning spend with lead quality, pipeline contribution, and business outcomes.
• Develop and test multiple creative concepts, messaging angles, hooks, formats, offers, and ad copy.
• Use AI tools such as ChatGPT, Claude, Higgsfield, and similar platforms to accelerate creative production, research, copy development, and campaign experimentation.
• Collaborate with graphic designers and video editors when additional creative production support is needed.
• Establish structured creative testing frameworks and apply campaign learnings to future iterations.
• Own or closely support landing pages for paid campaigns, including demo, trial, lead-generation, and offer pages.
• Use AI-assisted workflows to improve landing page copy, structure, messaging, and conversion performance.
• Maintain consistent messaging across advertisements, landing pages, forms, thank-you pages, and booking flows.
• Implement and maintain Meta Pixel, Conversion API, and conversion events for leads, demos, trials, and other key actions.
• Work with analytics and tracking systems to maintain reliable attribution and event quality.
• Monitor and optimize KPIs including CPA, CPL, cost per demo, trial start rate, conversion rate, and ROAS where applicable.
• Identify funnel drop-offs and recommend improvements across advertising, landing pages, forms, tracking, and conversion flows.
• Prepare clear performance reports explaining results, opportunities, challenges, and recommended next actions.
• Collaborate with Product, Sales, Customer Success, and Marketing teams to align campaigns with offers, audiences, lead quality, and sales capacity.
• Stay current with Meta Ads updates, paid social trends, creative practices, and emerging AI tools that can improve testing speed and campaign performance.

Job description

Lever, Inc. on behalf of a partner company is seeking a Paid Social / Meta Ads Specialist based in Ireland. This hands-on role drives customer acquisition through Meta Ads on Facebook and Instagram, owning campaigns end-to-end.

You will work independently and with cross-functional teams to optimize funnels, install AI-assisted creative workflows, measure performance, and report insights. Remote full-time with competitive compensation and benefits.