Paid Search Manager

Think Differently Recruitment; Dublin; On-site; EUR 70,000 - 95,000; Full time

Job summary

ThinkDifferently.ie is seeking a Paid Search Manager to lead strategy and delivery for search and shopping campaigns across high profile accounts. You will be the main contact for clients and collaborate with strategy, SEO, social and analytics teams to keep campaigns aligned.

You will audit accounts, optimize for traffic, leads and sales, run keyword research, ad copy testing, and manage bidding including Smart Bidding and rules.

Qualifications

• 5+ years in paid search management.
• Expert level knowledge of Google Ads, Microsoft Ads, Search 360, and GA4.
• Strong grasp of search algorithms, attribution, and campaign automation.
• Experience setting up tracking and troubleshooting tags/events including Google Tag Manager.
• Experience optimizing large scale campaigns and delivering ROI across sectors.
• Sharp analytical skills to turn data into decisions.
• Polished client presentation and reporting skills.
• High ownership mindset with a focus on quality.
• Strong organisation and ability to prioritise under pressure.
• Positive energy and willingness to roll up your sleeves.

Responsibilities

• Lead strategy, build, and delivery of search and shopping campaigns.
• Audit accounts, identify gaps, and structure them for stronger performance.
• Optimize for traffic, leads, and sales against client KPIs.
• Run keyword research, ad copy testing, and negative keyword management.
• Utilize manual and automated bidding including Smart Bidding and rules.
• Shape the agency's search setup, tools, and ways of working.
• Support strategy team on data-driven budget, audiences, and formats.
• Report with insights that drive decisions and ROI.
• Coordinate with SEO, programmatic, and offline activity for results.

Skills

Paid search management

Google Ads

Microsoft Ads

Search 360

GA4

Tracking & tagging

Analytics

Data-driven decisions

Client reporting

ROI delivery

Tools

Google Tag Manager

Google Analytics 4

Search Ads 360

Job description

Our client, a well established media agency, is looking for a Paid Search Manager to take charge of high profile search accounts and help set the standard for how search is run across the business. You'll lead strategy and delivery for search and shopping campaigns, and you'll also have a hand in shaping the systems and processes the wider team works to.

It suits someone who is as comfortable talking bidding strategy with a client as they are digging into a tracking issue. You'll be the main point of contact for your accounts, and you'll work alongside the strategy, SEO, social, and analytics teams to keep campaigns joined up.

Where you'll spend your time

• Leading strategy, build, and delivery of search and shopping campaigns
• Auditing accounts, spotting gaps, and structuring them for stronger performance
• Optimising for traffic, leads, and sales against each client's KPIs
• Running keyword research, ad copy testing, and negative keyword management
• Getting the most from manual and automated bidding, including Smart Bidding, remarketing lists, and automated rules
• Helping shape and refine the agency's search set up, tools, and ways of working
• Supporting the strategy team on pitches with data led recommendations on budget, audiences, and formats
• Reporting with clear insight that drives decisions and shows return on investment
• Looking beyond search to see how SEO, programmatic, and offline activity affect results
• Working with client services and other teams for smooth delivery
• Being the trusted voice for clients on search performance and next steps
• Keeping reconciliations and billing accurate and championing better processes
• Staying on top of platform updates and testing new techniques

What you'll bring

• 5+ years in paid search management
• Expert level knowledge of Google Ads, Microsoft Ads, Search 360, and GA4
• A strong grasp of search algorithms, attribution, and campaign automation
• Confidence setting up tracking and troubleshooting tags and events, including Google Tag Manager
• Experience optimising large scale campaigns and delivering ROI across a range of sectors
• Sharp analytical skills, able to turn complex data into clear decisions
• Polished client presentation and reporting skills
• A high ownership mindset with an eye for quality across the team's work
• Strong organisation and the ability to prioritise under pressure
• Positivity, energy, and a willingness to roll up your sleeves
• Ambition to keep growing within the business

Nice to have

• Google Ads and Microsoft Ads certifications
• Knowledge of SEO, social, or display
• Experience managing large budgets
• E-commerce or large scale account experience

At ThinkDifferently.ie we are an equal opportunity agency. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, ethnic origin or disability status.