Lead Paid Search & Shopping Campaigns Manager

Think Differently Recruitment; Dublin; On-site; EUR 70,000 - 95,000; Full time

Job summary

ThinkDifferently.ie is seeking a Paid Search Manager to lead strategy and delivery for search and shopping campaigns across high profile accounts. You will be the main contact for clients and collaborate with strategy, SEO, social and analytics teams to keep campaigns aligned.

You will audit accounts, optimize for traffic, leads and sales, run keyword research, ad copy testing, and manage bidding including Smart Bidding and rules.

Qualifications

• 5+ years in paid search management.
• Expert level knowledge of Google Ads, Microsoft Ads, Search 360, and GA4.
• Strong grasp of search algorithms, attribution, and campaign automation.
• Experience setting up tracking and troubleshooting tags/events including Google Tag Manager.
• Experience optimizing large scale campaigns and delivering ROI across sectors.
• Sharp analytical skills to turn data into decisions.
• Polished client presentation and reporting skills.
• High ownership mindset with a focus on quality.
• Strong organisation and ability to prioritise under pressure.
• Positive energy and willingness to roll up your sleeves.

Responsibilities

• Lead strategy, build, and delivery of search and shopping campaigns.
• Audit accounts, identify gaps, and structure them for stronger performance.
• Optimize for traffic, leads, and sales against client KPIs.
• Run keyword research, ad copy testing, and negative keyword management.
• Utilize manual and automated bidding including Smart Bidding and rules.
• Shape the agency's search setup, tools, and ways of working.
• Support strategy team on data-driven budget, audiences, and formats.
• Report with insights that drive decisions and ROI.
• Coordinate with SEO, programmatic, and offline activity for results.

Skills

Paid search management

Google Ads

Microsoft Ads

Search 360

GA4

Tracking & tagging

Analytics

Data-driven decisions

Client reporting

ROI delivery

Tools

Google Tag Manager

Google Analytics 4

Search Ads 360

Job description

ThinkDifferently.ie is seeking a Paid Search Manager to lead strategy and delivery for search and shopping campaigns across high profile accounts. You will be the main contact for clients and collaborate with strategy, SEO, social and analytics teams to keep campaigns aligned.

You will audit accounts, optimize for traffic, leads and sales, run keyword research, ad copy testing, and manage bidding including Smart Bidding and rules.