Paid Media Lead: Google & Meta Campaigns

Rooftop Twenty Two; Dublin; Hybrid; EUR 60,000 - 80,000; Full time

Job summary

Rooftop Twenty Two, a Dublin-based digital marketing agency, is seeking a hands-on Paid Media Manager to lead Google Ads and Meta Ads campaigns across a portfolio of clients. You will own campaign performance, budgets, testing, reporting and strategic opportunities, continually adapting to platform trends and AI-driven approaches.

You will develop strategies, manage budgets, optimise campaigns across Search, Shopping, Display and remarketing, and present insights and recommendations to clients.

Qualifications

• 3–5 years' experience managing paid media campaigns, preferably in an agency environment.
• Proven track record delivering results across Google Ads and Meta Ads.
• Ability to manage multiple client accounts independently.

Responsibilities

• Plan, build, manage and optimise Google Ads and Meta Ads campaigns across multiple clients.
• Develop paid media strategies based on client objectives, budgets and goals.
• Manage campaigns across Google Search, Performance Max, Shopping, Display and Meta.
• Monitor and improve ROAS, CPA, CPL and lead quality.
• Translate performance into actionable insights and client recommendations.
• Present strategies and results confidently in client meetings.
• Identify opportunities to improve performance through audience targeting and landing pages.

Skills

Paid media management

Google Ads

Meta Ads

Campaign optimization

Analytical skills

Client management

Budget management

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Tag Manager

Conversions API

Google Merchant Center

Product feeds

Meta Pixel

Job description

Rooftop Twenty Two, a Dublin-based digital marketing agency, is seeking a hands-on Paid Media Manager to lead Google Ads and Meta Ads campaigns across a portfolio of clients. You will own campaign performance, budgets, testing, reporting and strategic opportunities, continually adapting to platform trends and AI-driven approaches.

You will develop strategies, manage budgets, optimise campaigns across Search, Shopping, Display and remarketing, and present insights and recommendations to clients.