Ad Operations Lead: Digital Campaigns & Optimization

RTE; Dublin; On-site; EUR 34,000 - 46,000; Full time

Job summary

RTÉ is Ireland's national public-service media organisation. The role sits within RTÉ Ad Operations and focuses on end-to-end management of advertising campaigns across RTÉ's digital services, from setup to reporting and optimisation.

You will work with Google Ad Manager and other platforms, ensure data protection compliance, build campaign performance reports, and collaborate with internal teams and agencies to maximise revenue.

Qualifications

• Proven experience in ad campaign management systems.
• Understanding of advertising technology ecosystems.
• Knowledge of GDPR, cookies, and current privacy regulations.
• Strong data analysis and visualization skills desirable.
• Excellent interpersonal, presentation and communication skills.
• Strong analytical, problem solving and critical thinking skills.
• Excellent attention to detail.
• Best in class customer service skills.

Responsibilities

• End to end ad campaign management on RTÉ’s digital services to deliver best in class service and business performance for our commercial partners.
• Campaigns management across all ad serving technologies - scheduling their delivery via Google Ad Manager and any future platforms
• Investigate and resolve reporting discrepancies and campaign issues.
• Maximisation of commercial revenue through delivery optimisation.
• Exceed all agreed commercial targets.
• Prepare campaign performance reports and post-campaign analysis for the advertisers on an ad-hoc basis.
• Verify technical specifications, QA, service and troubleshoot complex ad creatives.
• Working closely with the internal stakeholders, providing active support in all issues related to delivery & performance of commercial campaigns.
• Maintaining strong working relations with clients and agencies.
• Provide continued communication to alert on campaign performance level.
• Identify business improvement opportunities, pitch and implement solutions.
• Drive business growth for RTÉ and its commercial partners through innovation and efficient use of advertising technologies.

Skills

Ad campaign management

Advertising technology ecosystems

GDPR knowledge

Data analysis

Interpersonal skills

Communication skills

Attention to detail

Customer service

Job description

RTÉ is Ireland's national public-service media organisation. The role sits within RTÉ Ad Operations and focuses on end-to-end management of advertising campaigns across RTÉ's digital services, from setup to reporting and optimisation.

You will work with Google Ad Manager and other platforms, ensure data protection compliance, build campaign performance reports, and collaborate with internal teams and agencies to maximise revenue.