Paid Media & Content Strategist

Marketing In Ireland; Naas; Hybride; EUR 42 000 - 64 000; Plein temps

Avantages offerts par ce poste

Company pension from day 1

Private medical insurance (after 4 yrs

Long service awards

Sick pay entitlement

Maternity/paternity leave after 1 year

Résumé du poste

Aldi Ireland is seeking an experienced digital marketing specialist to join the Digital & Content team, with paid media as the core focus, including paid social and YouTube.

You will plan, execute, optimise, and evaluate campaigns, while aligning paid with organic social, content, and CRM. The role requires 4-6 years of relevant digital experience, with strong analytics and project management skills. A hybrid working model applies.

Qualifications

• 4-6 years’ relevant specialist digital experience, gained agency-side or in-house.
• Strong hands-on experience planning, managing, optimising and reporting on YouTube and paid social campaigns.

Responsabilités

• Lead planning, implementation, optimisation and evaluation of paid digital campaigns with focus on paid social and YouTube.
• Manage campaign performance, audiences, formats and budgets with data-driven optimisation.
• Collaborate with media agencies, platform partners and internal stakeholders with clear briefs and direction.
• Bring insights from organic social, content and trends to paid activity and amplify effective content.
• Support wider Digital & Content remit by owning projects across social, web, app and email/CRM.

Connaissances

Paid media

Social media

YouTube

Digital campaigns

Analytics

Project management

Outils

Google Ads

Facebook Ads

Description du poste

Aldi Ireland is seeking an experienced digital marketing specialist to join the Digital & Content team, with paid media as the core focus, including paid social and YouTube.

You will plan, execute, optimise, and evaluate campaigns, while aligning paid with organic social, content, and CRM. The role requires 4-6 years of relevant digital experience, with strong analytics and project management skills. A hybrid working model applies.