Digital & Content Analyst – Naas

Marketing In Ireland; Naas; Hybrid; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Company pension from day 1

Private medical insurance (after 4 yrs

Long service awards

Sick pay entitlement

Maternity/paternity leave after 1 year

Job summary

Aldi Ireland is seeking an experienced digital marketing specialist to join the Digital & Content team, with paid media as the core focus, including paid social and YouTube.

You will plan, execute, optimise, and evaluate campaigns, while aligning paid with organic social, content, and CRM. The role requires 4-6 years of relevant digital experience, with strong analytics and project management skills. A hybrid working model applies.

Qualifications

• 4-6 years’ relevant specialist digital experience, gained agency-side or in-house.
• Strong hands-on experience planning, managing, optimising and reporting on YouTube and paid social campaigns.

Responsibilities

• Lead planning, implementation, optimisation and evaluation of paid digital campaigns with focus on paid social and YouTube.
• Manage campaign performance, audiences, formats and budgets with data-driven optimisation.
• Collaborate with media agencies, platform partners and internal stakeholders with clear briefs and direction.
• Bring insights from organic social, content and trends to paid activity and amplify effective content.
• Support wider Digital & Content remit by owning projects across social, web, app and email/CRM.

Skills

Paid media

Social media

YouTube

Digital campaigns

Analytics

Project management

Tools

Google Ads

Facebook Ads

Job description

• We are looking for an experienced digital marketing specialist to join the Aldi Ireland Digital & Content team, with paid media as the core specialism and particular responsibility for paid social and YouTube.
• You will bring strong hands-on experience planning, executing, optimising and evaluating paid digital campaigns, alongside a strong understanding of social, content and the wider digital ecosystem.
• While paid media is the primary focus, you will understand how paid, organic social, content, PR, web, app and email/CRM work together and be able to contribute confidently across the wider digital remit.
• You will have a genuine interest in content & work with the other members of the team to ideate creative content ideas that can be activated across the wider digital suite of channels.
• We are looking for someone with approximately 4-6 years’ relevant specialist digital experience, gained either agency-side or in-house, who is ready to take on greater ownership and influence.

Key Responsibilities

• Lead the planning, implementation, optimisation and evaluation of paid digital campaigns, with a particular focus on paid social and YouTube, translating business objectives into effective media strategies.
• Manage campaign performance, audiences, creative formats and budgets, using data and insight to optimise investment and identify opportunities to improve results.
• Work closely with media agencies, platform partners and internal stakeholders, providing clear briefs, direction and constructive challenge while ensuring campaigns are delivered to a high standard.
• Bring social, content and cultural insight into paid activity by understanding organic performance, emerging trends, platforms, creators and digital behaviours, and identifying opportunities to amplify effective content.
• Support the wider Digital & Content remit by taking ownership of selected projects across social, web, app and email/CRM, sharing insight with the team and providing guidance to more junior colleagues.
• Hybrid working model which will allow employees to work 2 days a week from home and 3 days a week in the office.
• Company Pension from day 1.
• Private Employee Medical Insurance (after 4 years).
• Long service awards and sick pay entitlement.
• Maternity, paternity, neonatal and adoption leave after 1 year.
• 4-6 years’ relevant professional experience in digital marketing, paid media, social media or a closely related specialist discipline, gained agency-side or in-house.
• Strong, hands-on experience planning, managing, optimising and reporting on YouTube and paid social campaigns with a clear understanding of digital media strategy, audience targeting, creative formats, measurement and optimisation.
• Strong analytical, commercial and project management skills, with the ability to turn campaign performance and audience data into clear, actionable recommendations.
• Experience connecting organic social, creators, cultural trends and content learnings with paid media strategy.
• Broader experience across digital channels such as website, app, email / CRM and customer journeys.
• Experience managing agencies or external partners, mentoring colleagues, and contributing to broader digital strategy.