Oncology Brand Lead: Omnichannel & Launch Driver

Daiichi Sankyo Europe GmbH; Dublin; Presencial; EUR 77.000 - 128.000; Jornada completa

Descripción de la vacante

Daiichi Sankyo Europe GmbH in Ireland seeks a senior Marketing Lead to develop and execute the local brand plan aligned with regional and global strategy. You will lead omnichannel engagement, enablement, and distribution, and work with cross-functional teams to align product positioning, messaging and account plans.

You will translate scientific data into compelling promotional content, design training for Key Account Managers in oncology, support business planning, and drive launches,

Formación

• Primary Degree in a business or science related area
• Minimum 5 years experience within the pharmaceutical industry, including marketing, sales or commercial roles
• Oncology experience preferred

Responsabilidades

• Develop and execute the local brand plan aligned with Regional and Global marketing strategy
• Lead development and implementation of customer centric omnichannel engagement plans, driving enablement and distribution
• Collaborate with cross-functional teams to align on product positioning, messaging and account plans; identify areas for insights to support decisions and improve user journeys
• Analyze market research and dynamics to identify trends and opportunities and integrate findings into brand strategy
• Translate complex scientific data into compelling marketing messages and educational materials
• Design and implement training programs for Key Account Managers to enhance product knowledge and sales effectiveness in oncology
• Support business planning activities including forecasting, resource planning and budget management
• Lead lifecycle management initiatives and support launches, indication expansions and growth opportunities
• Ensure KAMs are equipped with latest marketing tools and strategies to communicate brand value to healthcare professionals
• Maintain up-to-date knowledge of clinical data, research developments, and competitive landscape
• Establish and maintain relationships with key opinion leaders and stakeholders in oncology
• Ensure marketing activities comply with policies, codes, and standards

Conocimientos

Omnichannel marketing

Stakeholder management

Digital marketing

Communication skills

Regulatory compliance

Oncology knowledge

Data translation to messaging

Educación

Primary Degree in business or science

Descripción del empleo

Daiichi Sankyo Europe GmbH in Ireland seeks a senior Marketing Lead to develop and execute the local brand plan aligned with regional and global strategy. You will lead omnichannel engagement, enablement, and distribution, and work with cross-functional teams to align product positioning, messaging and account plans.

You will translate scientific data into compelling promotional content, design training for Key Account Managers in oncology, support business planning, and drive launches,