Office Administrator / Marketing & Social Media Executive
Brian Gleeson Property are hiring! are looking for an experienced Office Administrator / Marketing & Social Media Executive to join our team. This is a varied dual role, combining administrative support to our property sales team with shared responsibility for our marketing, social media and digital presence.
We are looking for someone who is highly organised and enjoys working as part of a fast paced team with excellent administrative skills and a creative approach to marketing. The successful candidate will play an important role in the day-to-day running of the office while also sharing ownership of our marketing activity, helping to strengthen and develop our brand.
Intrigued? Keep reading!
About Brian Gleeson Property
Brian Gleeson Property are an established boutique estate agency based in Dungarvan and Ardmore, County Waterford. We are a multi-generational business rooted in continuity, with an ethos of honesty, integrity and total discretion. trust between client and broker is of paramount importance and our loyalty to our private clients is unquestioned. At the same time, we offer our clients realistic valuations, and a completely transparent service that helps them achieve the best market outcomes. It is this mix of personalised service, deep roots, confidentiality and straightforwardness that ensures our clients return to us again and again.
Roles and Responsibilities:
Office Administration
- Provide an excellent level of customer service to clients and prospective clients.
- Provide administrative support to sales agents throughout the property sales process, from instruction through to completion.
- Prepare and submit property advertisements for relevant online property portals.
- Use our property CRM system to record and maintain accurate property information, manage records and record offers.
- Assist with the organisation of property viewings, including managing online bookings and agent diaries.
- Assist with the preparation of tenders and valuation reports.
- Prepare terms of engagement and relevant compliance documentation.
- Liaise professionally with clients, agents, solicitors and other industry professionals.
Marketing & Social Media
- Monitor the competitive landscape and keep up to date with relevant property market and marketing activity.
- Develop and manage our social media presence, including strategy, content creation, scheduling, paid and organic activity, and performance against agreed KPIs.
- Act as a brand guardian, ensuring our brand identity and guidelines are applied consistently across all internal and external communications.
- Develop and implement an annual marketing plan, providing regular updates to management on activity, progress and results.
- Manage our various marketing channels, from developing the strategy through to day-to-day implementation, ensuring consistent brand positioning, engaging content and effective.
- Write engaging and effective copy for a range of marketing materials, including social media, property brochures, website content, press releases and other communications.
- Identify opportunities to introduce new marketing initiatives, content formats and channels that will strengthen our profile and support business objectives.
- Other duties as required
Requirements of the role:
The ideal candidate will have:
- Qualification in administration, marketing, or a related discipline is desirable, relevant practical experience may be considered in lieu of a degree.
- Minimum 2 years experience in office administration and marketing, ideally in a real estate or property-related business.
- Excellent organisational and project management skills, with the ability to prioritise and manage multiple tasks and deadlines.
- Proven ability to handle confidential information with discretion and professionalism.
- Strong creative and visual skills, with excellent copywriting ability.
- Proficient in market research techniques, data analysis and statistics.
- Basic understanding strategic planning principles and marketing best practice.
- Experience in developing and delivering paid and organic social media strategies, with knowledge of current content formats, audience targeting and platform best practice.
- Experience using design tools such as Canva or similar.
- Strong attention to detail and the ability to use initiative and take ownership of projects and tasks.
- Excellent telephone manner and strong interpersonal and communication skills.
- Ability to think creatively and identify opportunities to improve existing processes and ways of working.
- Take ownership of responsibilities and see tasks through to completion.