National Account Manager

Krispy Kreme Ireland Limited; Dublin; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Salary bonus

Car allowance

25 days leave

Pension scheme

Employee discounts

Wellbeing program

Job summary

Krispy Kreme in Dublin, Ireland is seeking a commercially driven National Account Manager to grow partnerships across the island. You will manage key partners, drive profitable growth, and lead joint business plans with strong in-store execution.

Reporting to Sales Controller, you’ll influence decisions with data, shape pricing and ranging, and coordinate with Demand Planning, Supply Chain and Distributors to deliver plans. You’ll travel across the Irish market and build lasting relationships.

Qualifications

• Experience in National Account Management or commercial sales.
• Track record of building strong customer relationships backed by data.
• Strong commercial judgement and analytical skills with data-driven insights.
• Passion for brands and retail with attention to detail in-store performance.
• Excellent organisation and collaboration skills; able to manage competing priorities.

Responsibilities

• Own day-to-day customer relationships and lead meetings/reviews.
• Take ownership of account revenue, volume and profitability targets.
• Develop joint business plans aligned with priorities and opportunities.
• Drive in-store availability, promotions and merchandising standards.
• Collaborate with cross-functional teams to execute plans and resolve issues.
• Identify new growth opportunities across Ireland and drive them forward.

Skills

National Account Management

Commercial sales

FMCG

Retail

Relationship management

Data-driven presentations

Analytical skills

Brand & retail understanding

Organisation

Collaboration

Driving licence

Willingness to travel

Job description

Help us bring more smiles to more people, more often.

Location: Dublin, Ireland

At Krispy Kreme, we’re passionate about making every day a little sweeter. Our retail partnerships help bring our iconic doughnuts to more customers - and we’re looking for a commercially driven National Account Manager to grow those partnerships across Ireland.

If you love building strong customer relationships, spotting opportunities and turning ambitious plans into results, this could be your next move. Your next sweet opportunity. Reporting to our Sales Controller, you’ll manage key partners including Tesco Ireland, Hendersons and Motorway Service Operators, driving profitable growth and helping our brand stand out across their stores. This is a hands‑on role with plenty of variety. From shaping joint business plans and leading customer negotiations to improving availability and delivering brilliant in‑store execution, you’ll connect commercial strategy with the detail that makes it happen.

What you’ll be doing

• Building trusted partnerships: Own day-to-day customer relationships, working closely with buying, commercial and operational teams. Lead customer meetings and business reviews, using insights to influence decisions and secure support for growth.
• Delivering profitable growth: Take ownership of account revenue, volume and profitability targets. Develop joint business plans aligned with our UK & Ireland priorities and unlock opportunities in distribution, ranging, space and secondary displays.
• Making our brand stand out: Drive same‑store sales through strong availability, effective promotions and compelling in‑store presence. Lead customer plans for product launches and seasonal activity, ensuring agreed pricing, ranging and merchandising standards are delivered.
• Connecting teams to deliver: Collaborate with Demand Planning, Supply Chain, Marketing, Finance, operational teams and distributors to execute customer plans, minimise waste and resolve challenges quickly.
• Turning insight into action: Analyse sales, volume, availability and waste to identify opportunities and risks. Maintain accurate forecasts, track performance against budget and evaluate promotional return on investment.
• Finding our next opportunity: Identify new growth opportunities across Ireland and work with the Sales Controller to move them forward.

What you’ll bring

You’ll be someone who takes ownership, builds confidence with customers and brings a positive, practical approach to getting things done.

We’re looking for:

• Experience in National Account Management or commercial sales, ideally within FMCG, food or retail. Experience with Tesco Ireland and/or Hendersons would be highly desirable.
• A track record of building strong customer relationships, influencing senior stakeholders and delivering compelling presentations backed by data.
• Strong commercial judgement and analytical skills, with the ability to turn insights into actions that deliver profitable growth.
• A passion for brands and retail, with an eye for detail and an understanding of what drives performance in store.
• Excellent organisation and collaboration skills, helping you manage competing priorities and deliver through others.
• An ambitious, action‑oriented mindset - you move at pace, challenge constructively and make things happen.
• A full, valid driving licence and willingness to travel across the Irish market.

The sweet perks

• Competitive salary and performance‑related bonus.
• Car allowance.
• 25 days’ annual leave plus applicable public holidays.
• Pension scheme.
• Employee discounts on Krispy Kreme products.
• Wellbeing and employee assistance programmes.