National Account Manager

Krispy Kreme UK & IRE; Dublin; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Bonus program

25 days annual leave

Employee discounts

Job summary

Krispy Kreme UK & IRE is seeking a commercially driven National Account Manager to grow partnerships across Ireland, including Tesco Ireland, Hendersons and motorway service operators.

You will manage relationships, drive profitable growth and ensure strong in-store execution. This hands-on role reports to the Sales Controller and requires travel across the Irish market with a focus on joint business plans and effective customer negotiations.

Qualifications

• Experience in National Account Management or commercial sales, ideally within FMCG/retail.
• Strong ability to influence senior stakeholders and deliver data-backed presentations.
• Excellent commercial judgment and analytical skills enabling action from insights.

Responsibilities

• Own day-to-day customer relationships with key partners across Ireland.
• Drive account revenue, volume and profitability targets with joint business plans.
• Lead customer negotiations and in-store execution to deliver pricing, ranging and promotions.
• Coordinate with Demand Planning, Supply Chain, Marketing and finance to implement plans and resolve issues.
• Analyze sales, availability and waste, forecast accurately and measure promotional ROI.
• Identify new growth opportunities across Ireland and advance them with the Sales Controller.

Job description

Help us bring more smiles to more people, more often.

Location:

Dublin, Ireland

At Krispy Kreme, we’re passionate about making every day a little sweeter. Our retail partnerships help bring our iconic doughnuts to more customers - and we’re looking for a commercially driven National Account Manager to grow those partnerships across Ireland.

If you love building strong customer relationships, spotting opportunities and turning ambitious plans into results, this could be your next move.

Reporting to our Sales Controller, you’ll manage key partners including Tesco Ireland, Hendersons and Motorway Service Operators, driving profitable growth and helping our brand stand out across their stores.

This is a hands-on role with plenty of variety. From shaping joint business plans and leading customer negotiations to improving availability and delivering brilliant in-store execution, you’ll connect commercial strategy with the detail that makes it happen.

What you’ll be doing

• Building trusted partnerships: Own day-to-day customer relationships, working closely with buying, commercial and operational teams. Lead customer meetings and business reviews, using insights to influence decisions and secure support for growth.
• Delivering profitable growth: Take ownership of account revenue, volume and profitability targets. Develop joint business plans aligned with our UK & Ireland priorities and unlock opportunities in distribution, ranging, space and secondary displays.
• Making our brand stand out: Drive same-store sales through strong availability, effective promotions and compelling in-store presence. Lead customer plans for product launches and seasonal activity, ensuring agreed pricing, ranging and merchandising standards are delivered.
• Connecting teams to deliver: Collaborate with Demand Planning, Supply Chain, Marketing, Finance, operational teams and distributors to execute customer plans, minimise waste and resolve challenges quickly.
• Turning insight into action: Analyse sales, volume, availability and waste to identify opportunities and risks. Maintain accurate forecasts, track performance against budget and evaluate promotional return on investment.
• Finding our next opportunity: Identify new growth opportunities across Ireland and work with the Sales Controller to move them forward.

What you’ll bring

• Experience in National Account Management or commercial sales, ideally within FMCG, food or retail. Experience with Tesco Ireland and/or Hendersons would be highly desirable.
• A track record of building strong customer relationships, influencing senior stakeholders and delivering compelling presentations backed by data.
• Strong commercial judgement and analytical skills, with the ability to turn insights into actions that deliver profitable growth.
• A passion for brands and retail, with an eye for detail and an understanding of what drives performance in store.
• Excellent organisation and collaboration skills, helping you manage competing priorities and deliver through others.
• An ambitious, action-oriented mindset - you move at pace, challenge constructively and make things happen.
• A full, valid driving licence and willingness to travel across the Irish market.

The sweet perks

• Competitive salary and performance-related bonus.
• 25 days’ annual leave plus applicable public holidays.
• Employee discounts on Krispy Kreme products.
• Wellbeing and employee assistance programmes.

Ready to grow with us?

Bring your commercial expertise, energy and ambition to Krispy Kreme and help shape our next chapter of growth across Ireland.