CRM Manager - Dublin

Xtremepush Limited; Dublin; Hybrid; EUR 70,000 - 90,000; Full time

Job summary

Xtremepush is seeking a seasoned CRM Manager to lead client CRM and lifecycle marketing strategies on our platform. You will design journeys, campaigns and decisioning logic while coaching client teams to run activity independently.

Based in Dublin, this hybrid role requires deep CRM expertise, hands-on platform configuration, and strong stakeholder engagement with both business users and technical teams to drive objective outcomes across multi-channel channels.

Qualifications

• 5+ years’ experience in CRM, lifecycle marketing or customer engagement.
• A relevant qualification in marketing, digital marketing, business or a related discipline.
• Hands-on experience configuring campaigns, journeys, segmentation and decisioning logic within a CRM, marketing automation, CDP or comparable platform.
• Strong understanding of personalisation, journey orchestration and multichannel messaging (email, push, SMS, in-app and web).
• Proven track record of using data and testing to optimise campaign performance.
• Excellent stakeholder management and communication skills, with experience coaching or enabling business teams.

Responsibilities

• Lead client stakeholders in defining CRM and lifecycle strategies aligned to their objectives, and translate them into practical campaigns across channels.
• Design, build, configure and optimise customer journeys, campaigns, audience segments and decisioning logic on the Xtremepush platform.
• Collaborate with Business Analysts, Data Analysts and technical teams to ensure campaigns are supported by accurate data and clear requirements.
• Support the migration of existing campaigns, journeys and decisioning rules from legacy platforms, ensuring they work before going live.
• Define campaign objectives, success measures and testing approaches, then monitor performance to improve targeting, engagement, conversion and retention.
• Coach and guide client CRM and marketing teams on industry best practices, transitioning campaign build and execution to them over time.
• Ensure CRM activity follows governance, data protection and quality standards, including GDPR, consent and marketing preference requirements.

Skills

CRM & lifecycle marketing

Customer engagement

Stakeholder management

Multichannel campaigns

Data-driven decisioning

GDPR & data protection

Education

Marketing degree

Digital marketing qualification

Business degree

Tools

CRM platform

Marketing automation

CDP

Campaign orchestration

Job description

About the Role

Xtremepush is a global leader in customer engagement, providing a cutting-edge platform that empowers brands to understand, engage, and influence their customers across multiple channels. Specialising in the Sports Betting & Gaming (SBG) industry, Xtremepush enables businesses to drive growth and enhance customer experiences through data-driven insights, personalisation, and omni-channel marketing. We also partner with organisations in financial services and other regulated sectors. Our innovative Customer Data Platform and engagement tools help organisations create highly targeted campaigns, optimise conversions, and maximise revenue. Xtremepush is the only platform that combines real-time CDP, Omnichannel Activation, AI Optimisation, Gamification Engine, and Advanced Intelligence in a single platform.

We are seeking an experienced CRM Manager to lead and guide our clients’ CRM and marketing teams in defining marketing strategy against their business objectives and delivering it on the Xtremepush platform. Working across a number of clients, you will build the journeys, campaigns, decisioning logic and coach, so that client teams can run activity independently over time. This role requires the successful candidate to have strong CRM expertise, hands-on platform configuration, and the ability to build effective working relationships with business users and technical stakeholders.

This is a hybrid role based in Dublin.

Key Responsibilities

• Lead client stakeholders in defining CRM and lifecycle strategies aligned to their commercial and marketing objectives, and translate them into practical campaigns across channels.

• Design, build, configure and optimise customer journeys, campaigns, audience segments and decisioning logic on the Xtremepush platform.

• Collaborate with Business Analysts, Data Analysts and technical teams to ensure campaigns are supported by accurate data and clear requirements.

• Support the migration of existing campaigns, journeys and decisioning rules from legacy platforms, making sure they work as expected before going live.

• Define campaign objectives, success measures and testing approaches, then monitor performance to improve targeting, engagement, conversion and retention.

• Coach and guide client CRM and marketing teams on industry best practices, transitioning campaign build and execution to them over time so they can run activity independently.

• Ensure CRM activity follows agreed governance, data protection and quality standards, including GDPR, consent and marketing preference requirements.

Your Experience and Qualifications

• 5+ years’ experience in CRM, lifecycle marketing or customer engagement, ideally in financial services or another regulated sector.

• A relevant qualification in marketing, digital marketing, business or a related discipline.

• Hands-on experience configuring campaigns, journeys, segmentation and decisioning logic within a CRM, marketing automation, CDP or comparable platform.

• Strong understanding of personalisation, journey orchestration and multichannel messaging (email, push, SMS, in-app and web).

• Proven track record of using data and testing to optimise campaign performance.

• Excellent stakeholder management and communication skills, with experience coaching or enabling business teams.

• Ability to balance strategic planning with practical delivery in a fast paced environment.

Location

This is a hybrid role based in Dublin.